Allan Gerlat, News Editor

August 6, 2013

1 Min Read
Aveda Starts Packaging Recycling Program

Personal care products maker Aveda Corp. has launched a takeback recycling program for its packaging.

The Blaine, Minn.-based company said in a news release it is partnering with recycling solutions company, G2 Revolution, to collect from customers for recycling any packaging not accepted by municipal curbside recycling programs. The used packaging can be sent to any of Aveda’s 107 Aveda Experience Center retail locations in the United States.

The collected Aveda packaging will be recycled into Aveda packaging or accessories.

“The reality is that municipal programs vary in the types of materials they are able to recycle,” said Dave Rapaport, Aveda vice president, earth & community care. “Aveda is committed to a no-waste philosophy. We know this program can make a difference.”

For each bin processed for recycling, G2Revolution will donate funds to an Ohio food bank.


About the Author(s)

Allan Gerlat

News Editor, Waste360

Allan Gerlat joined the Waste360 staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication won 27 national and regional awards.

Before Waste & Recycling News, Allan worked at another Crain Communications publication, Rubber & Plastics News, which covers rubber product manufacturing. He began with the publication as associate editor and eventually became managing editor, a position he held for nine years.

Allan is a graduate of Ohio University, where he earned a BS in journalism. He is based in Sagamore Hills, in northeast Ohio.

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