BlueTriton Brands Extends Environmental Plans

April 25, 2024

4 Min Read
Sara Stathas / Alamy Stock Photo

STAMFORD, Conn. -- BlueTriton Brands, Inc. ("BlueTriton"), a water and beverage company in North America, released its 2030 sustainability goals as a part of the company's ongoing efforts to further strengthen shared watersheds and wetlands, improve circular packaging and reduce carbon footprint.  

"We are on a mission to create a healthier, more hydrated future for everyone, everywhere, by building a better water company that's laser-focused on helping to protect freshwater sources and reducing our impact on the environment. Our 2030 sustainability goals represent what we believe are tangible plans to make good on our ambitions to level up our efforts and to collaborate with others for a better tomorrow," said Ed Ferguson, Chief Sustainability Officer of BlueTriton Brands.

We recognize our path towards a sustainable future is not without challenge, and the purpose of these goals is to drive accountability, transparency, partnership, and ultimately meaningful impact on environmental topics important to our people and the local communities we serve. Our aspirations extend beyond these goals, and we look forward to collaborating with others who share a vision of healthy hydration for everyone, everywhere, always. 

Our 2030 goals build upon our 2025 goals and represent roadmaps to advance positive impact by maintaining third-party water stewardship enterprise and site-level verifications; replenishing water in priority regions; partnering for circular solutions to packaging and addressing our climate footprint and that of our value chain, as feasible. 

Water Stewardship 

  • By 2030, aim to replenish1 100% of water used or displaced2 by our sites in priority regions3 facing shared water challenges 

  • Maintain independent water stewardship verification through 2030 for our full enterprise and aim for 100% of our sites in priority regions3 

Water is a renewable resource if it is used responsibly, and that's why we have set out to return water to the local watersheds and communities with a water replenishment goal for high priority areas in Texas, California, and Colorado which face shared challenges on water availability, quality and access. Part of the consideration in selecting these priority areas is their water-related physical, quality, and contextual (community) attributes. We worked with the World Resources Institute, a global environmental think tank, to identify risks present at each location, and then BlueTriton selected priority areas for our targets. 

We will be investing in site water efficiency, environmental improvements (like our support of wetland restoration with Ducks Unlimited), community access (like our support to bring piped-water infrastructure to communities in Texas), and monitoring to measure our progress. Helping us to achieve this ambition, we have a dedicated team of National Resource Managers on staff, including geologists, hydrogeologists, and engineers working to understand our owned and managed water resources, their natural cycle, and how best to support their sustainability for generations to come.  

In addition to working to help protect access to safe, sustainably sourced water, we also must continue to find better, more sustainable ways to make the healthy choice of water an easy one. 

Circular Packaging 

  • By 2030, aim for 100% of beverage packaging4 to be recyclable5, reusable6 and/or compostable7 

  • By 2030, aim for 100% of beverage packaging4 to be made from an average of 50% recycled or renewable material8 

BlueTriton designs its products to be widely recyclable and now offers aluminum and glass packaging in addition to plastic and large-format refillable options and water filtration systems. We recently launched aluminum bottles for Arrowhead®, Deer Park®, Ice Mountain®, Pure Life®, and Poland Spring®. Our current PET plastic bottles are made from an average of 28% recycled materials, which is nearly double industry requirements. We aspire to make strides towards increasing circular packaging through reimagining design and responsibly sourced, local materials with innovative R&D, partnering with our supply chain, customers, and communities, and thinking on ways to address end-of-life challenges though investments in improved collection and recovery with our partners The Recycling Partnership, Closed Loop Partners, and advocacy efforts such as the U.S. Plastics Pact and participating (this week) in the UN Environmental Programme's negotiations to create an international agreement on tackling plastic pollution. 

Reducing greenhouse gas (GHG) emissions and promoting energy efficiency across our value chain and in line with the leading climate science is important to our strategy to address climate change. 

Climate Action 

  • By 2030, aim for 100% of purchased electricity to come from renewable sources 

  • By 2030, aim to reduce our absolute operational GHG emissions (Scope 1 & 2) by 42% vs. 2022

  • By 2030, aim to reduce absolute transport GHG emissions (Scope 3) by 25% vs. 2022

  • By 2030, aim for 70% of our packaging suppliers 1 to have set their own science-based targets

BlueTriton has set out GHG reduction goals across our operational and value chain footprint and has committed to setting [near-term] science-based targets. Through our key initiatives, adopting alternative fuels and ambition to source 100% renewable electricity, equipment efficiency upgrades, reducing transportation milage and working with our value chain we aim to achieve our reductions as we build a better water company in the face of future climate-related physical and transition risks.  

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