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Striking Out on Its Own

The Curbside Value Partnership becomes an independent non-profit.

Stephen Ursery

February 1, 2011

1 Min Read
Striking Out on Its Own

The Arlington, Va.-based Curbside Value Partnership (CVP), a part of Keep America Beautiful (KAB) since 2009, has become an independent non-profit organization.

“Forming an independent organization allows CVP to expand its reach, incorporate additional partners committed to increasing recycling rates and explore new business models,” said Steve Thompson, executive director of CVP. “[KAB] will continue to be a valuable partner and together we look forward to helping even more communities be effective in their curbside recycling efforts.”

“We look forward to a continued partnership with CVP as part of our overall agenda to increase recycling access, awareness and infrastructure in America,” said Matt McKenna, president and CEO of KAB.

The Aluminum Association and the Can Manufacturers Institute created CVP in 2003 to increase participation in residential curbside recycling programs.

Since its formation, CVP has partnered with 27 communities and four states. CVP launches recycling education and awareness campaigns in the towns and states with which it works and then helps the communities measure the effectiveness of the campaigns.

The communities have subsequently experienced an average increase of 23 percent in recycling volume and an average increase of 18 percent in resident participation, CVP says.

CVP’s Board of Directors consists of executives from Novelis, Alcoa, ARCO Aluminum, Ball Corp., Coca Cola Recycling and KAB.

About the Author(s)

Stephen Ursery

Editor, Waste Age Magazine, Waste360

Stephen Ursery is the editor of Waste Age magazine. During his time as editor, Waste Age has won more than 20 national and regional awards. He has worked for Penton Media since August 1999. Before joining Waste Age as the magazine's managing editor, he was an associate editor for American City & County and for National Real Estate Investor.

Prior to joining Penton, Stephen worked as a reporter for The Marietta Daily Journal and The Fulton County Daily Report, both of which are located in metro Atlanta.

Stephen earned a BA in History from Rhodes College in Memphis, Tenn.

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