Greif Announces Rebrand of Product Circularity Program

February 9, 2023

2 Min Read
Mid America Launches Quality Initiative for Paperboard Industry

Delaware, Ohio - Greif is pleased to announce the rebrand of its product circularity program, now known as Life Cycle Services by Greif. Backed by one of the most comprehensive sustainability programs in industrial packaging, Greif has a proven history of helping customers meet and exceed their sustainability goals.

This initiative aligns with its recently announced 2030 Sustainability Targets, including a broader focus on advancing a circular economy, reducing greenhouse gas emissions, and championing diversity, equity, and inclusion initiatives. Under the new Life Cycle Services brand, Greif has aligned these end-of-life services offered by its Global Industrial Packaging (GIP) and Paper Packaging and Services (PPS) businesses.

For years, rigid packaging customers have trusted on the EarthMinded® network of partners across the US and EMEA for collection, cleaning, recycling and reconditioning services. This partnership now branded Life Cycle Services by Greif will see a gradual rollout of new labeling and communications as EarthMinded is retired. These established global partnerships collecting intermediate bulk containers, large plastic drums, small plastic containers and steel drums for reconditioning or recycling provide a direct benefit to the company’s customers. Plastics are recycled for reuse in Greif’s EcoBalance® line of products which contain a percentage of recycled plastic helping address the growing global plastic waste crisis by reducing or eliminating waste through circular solutions.

Across North America, Greif operates 19 paper fiber recycling facilities, offering complete outsourcing solutions for pulp and paper fiber procurement, transportation, and administration. Approximately 50 percent of the fiber Greif collects through its recycling efforts is used to supply its own paper mill complex, where recovered fiber bales are made into various grades of recycled paperboard. These integrated capabilities allow Greif to hold a critical position in the industry, operating as a net-positive recycler.

By branding all circularity initiatives under Life Cycle Services by Greif, the company is strengthening its commitment to customers, stakeholders, suppliers and future generations. For more information about Life Cycle Services by Greif, please contact your local account manager or visit

About Greif, Inc. 

Greif is a global leader in industrial packaging products and services and is pursuing its vision: be the best performing customer service company in the world. The Company produces steel, plastic and fibre drums, intermediate bulk containers, reconditioned containers, containerboard, uncoated recycled paperboard, coated recycled paperboard, tubes and cores and a diverse mix of specialty products. The Company also manufactures packaging accessories and provides filling, packaging and other services for a wide range of industries. In addition, Greif manages timber properties in the southeastern United States. The Company is strategically positioned in over 35 countries to serve global as well as regional customers. Additional information is on the Company's website at 


Stay in the Know - Subscribe to Our Newsletters
Join a network of more than 90,000 waste and recycling industry professionals. Get the latest news and insights straight to your inbox. Free.

You May Also Like