Sponsored By

Firms Partner to Aid Phoenix in Waste Diversion Goal of 40 Percent by 2020Firms Partner to Aid Phoenix in Waste Diversion Goal of 40 Percent by 2020

Allan Gerlat

March 11, 2013

1 Min Read
Firms Partner to Aid Phoenix in Waste Diversion Goal of 40 Percent by 2020

Two companies are partnering to help develop the city of Phoenix’s goal to divert 40 percent of its waste from landfills by 2020.

Scottsdale, Ariz.-based Earth911 Inc., which aids organizations through recycling information, and San Francisco-based Citizen Group, a branding and advertising agency, will help develop a strategy for the city to achieve Phoenix Mayor Greg Stanton’s goal, which is known as the 40 by 20 initiative. The city is overhauling its current solid waste management programs to increase efficiency, lower costs, boost convenience and motivate the public to take an active role in landfill diversion, according to a news release.

The city, with nearly 400,000 customers, and its Public Works Department devised specific goals including environmental stewardship that encompasses lowering the amount of waste sent to landfills, outreach to city residents, new green initiatives at city facilities and imaginative reuse of closed landfills for projects such as city parks. Other goals include reworking how the city handles waste, including diversion of organic waste to composting, improving collection services, and reducing illegal dumping and mishandling of household hazardous waste.

Under the agreement, Earth911 Inc. and Citizen Group will develop a plan for communication and public education to accomplish the outreach portion of the initiative. The companies will evaluate the best practices of model cities to develop a solution for the city.

“With this initiative, Phoenix has an opportunity to lead comparable cities in innovative waste collection, management and consumer education practices," said Corey Lambrecht, Earth911 president and chief operating officer.




About the Author(s)

Allan Gerlat

News Editor, Waste360

Allan Gerlat joined the Waste360 staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication won 27 national and regional awards.

Before Waste & Recycling News, Allan worked at another Crain Communications publication, Rubber & Plastics News, which covers rubber product manufacturing. He began with the publication as associate editor and eventually became managing editor, a position he held for nine years.

Allan is a graduate of Ohio University, where he earned a BS in journalism. He is based in Sagamore Hills, in northeast Ohio.

Stay in the Know - Subscribe to Our Newsletters
Join a network of more than 90,000 waste and recycling industry professionals. Get the latest news and insights straight to your inbox. Free.