USC Football Partners with Better for All for a Zero-Waste Game

The Department of Intercollegiate Athletics at the University of Southern California and Better for All, a natural products innovator, are partnering up to hold a Zero Waste football game.

USC will play Stanford University on September 9 at the Los Angeles Memorial Coliseum where fans can take part in the zero-waste event. Pre-Game beverages will be served in Better for All’s reusable, renewable, and certified compostable cups at USC’s Ultimate Tailgate on the east side of the stadium.

The cups are made from Kaneka Biopolymers Green Planet PHBH, which is a material made from fermenting plant seed oils. Better for All says that fans can enjoy the game guilt free as the cups are completely non-toxic and compostable.

"USC is proud to partner with Better for All for this year's Zero Waste Game. We see this as a unique opportunity to provide a no-waste, game-day experience that resonates with the values of our students, fan base and the USC Trojan community," says Drew DeHart, Vice President/General Manager, USC Sports Properties and Playfly Sports. "We acknowledge the important role sports venues play in combating waste and climate change, and are proud to use our influence as a platform in the sports community to promote sustainable change." 

Last year, USC was the winner of the Best Fan Engagement sub-category for the Pac-12 Zero Waste Challenge. The university posted a 91.3% diversion rate at the Zero Waste Game against Arizona State.

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