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Ralph Lauren Launches Circularity Strategy to Advance Sustainability Goals
March 10, 2021
1 Min Read
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Ralph Lauren has developed a comprehensive circularity strategy to further advance its sustainability goals.
The new strategy is based on three pillars: design for circularity, establish circular experiences for consumers and advance a circular product economy.
Design for Circularity: Ralph Lauren has set a goal to make five iconic products Cradle to Cradle Certified by 2025.
Create Circular Consumer Experience: Ralph Lauren will begin to offer more circular experiences for consumers beginning in 2022 by enabling product collection to support resale and recycling options for beloved Ralph Lauren products and by enhancing vintage selling capabilities.
Advance A Circular Product Economy: Ralph Lauren will continue to invest in scalable technologies that will elevate the quality of recycled materials so that they are of the same high quality and feel as virgin material.
Read the original story here.
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