Waste360 is part of the divisionName Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Need to Know
millercoors.jpg MillerCoors

MillerCoors Celebrates 60th Anniversary of the Recyclable Aluminum Can

Coors’ recyclable aluminum can helped spark a "recycling revolution."

Sixty years ago, the two-piece recyclable aluminum can designed by Bill Coors made its debut with a 7-ounce Coors Banquet. The can was a product of years of research and $10 million worth of trial and error, and it was ultimately Coors' solution for doing away with throwaway steel cans and providing colder, better-tasting beer.

Along with the release of the can, Coors launched a recycling program called Cash for Cans. 

These sustainability efforts kicked off what MillerCoors refers to as a "recycing revolution," and to celebrate 60 years of its recyclable aluminum can, the company has created a blog post featuring 10 fun facts about the can.

MillerCoors has more details:

As you take a sip from your next can of beer, you can thank Bill Coors and a team of more than 100 in Golden, Colo., for its fresh taste.

Sixty years ago today, on Jan. 22, 1959, the two-piece recyclable aluminum can designed by Coors made its debut with a 7-ounce Coors Banquet, a move that revolutionized the beverage container industry.

Pioneered by the late former Adolph Coors Co. chairman, the aluminum can was the product of years of research and $10 million worth of trial and error. Coors undertook the initiative with two goals in mind: Clearing the landscape of throwaway steel cans and colder, better-tasting beer.

Inspired by European technologies and other discussions, Bill Coors and others in the mid-1950s researched the manufacturing processes and started amassing equipment. Within five years, those first Banquets began rolling off the line.

Read the full story here.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish