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TerraCycle Partnering to Hike Recycling, Emphasizing Labeling

Allan Gerlat

June 19, 2014

1 Min Read
TerraCycle Partnering to Hike Recycling, Emphasizing Labeling

TerraCycle Inc. is working with two other organizations to increase recycling and improve the economics of sustainable packaging and manufacturing.

The Trenton, N.J.–based recycling firm TerraCycle is partnering with nonprofit Recycle Across America, which has developed a standardized labeling system for recycling bins, and Participant Media, an entertainment company that has launched the television show “Human Resources” on its Pivot network.

The program, which premieres Aug. 8, follows the efforts of TerraCycle to eliminate waste. It inspired the recycling effort, called the Recycle Right! campaign, according to a news release.

The Recycle Right! Campaign offers informational videos, tips and practical solutions to increase recycling.

The label standardization will be the centerpiece of the project. The campaign aims to double the amount of standardized labels used by the end of the year to one million.

About the Author(s)

Allan Gerlat

News Editor, Waste360

Allan Gerlat joined the Waste360 staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication won 27 national and regional awards.

Before Waste & Recycling News, Allan worked at another Crain Communications publication, Rubber & Plastics News, which covers rubber product manufacturing. He began with the publication as associate editor and eventually became managing editor, a position he held for nine years.

Allan is a graduate of Ohio University, where he earned a BS in journalism. He is based in Sagamore Hills, in northeast Ohio.

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