As part of its ongoing commitment to tackling the problem of plastic pollution in the oceans, SC Johnson has announced it will launch the industry’s first product that uses 100 percent recycled ocean plastic in a major home cleaning brand. That product is part of the Windex brand.
“With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse,” said Fisk Johnson, chairman and CEO of SC Johnson, said in a statement. “The Windex bottle is just one of the many ways we are not only providing solutions to combat ocean pollution but taking action to make these solutions a reality.”
The Windex Vinegar Ocean Plastic bottles are an everyday offering and will be made available at North American retailers such as Target and Walmart. As many as 8 million units will hit retail shelves this spring. The new product is the world’s first glass cleaner bottle made from 100 percent recycled ocean plastic, and it is also nontoxic and cruelty free, noted the company.
As part of the release of Windex Vinegar Ocean Plastic bottles, Johnson appeared at the GreenBiz 2019 conference in Phoenix. There, he discussed the role companies can play to combat the ocean plastic pollution crisis.
Plans are underway to launch a 100 percent Social Plastic Windex bottle with Plastic Bank by fall 2019. This product will include recycled ocean-bound social plastic sourced by Plastic Bank from Haiti, the Philippines and Indonesia. Under this program, the company is now creating recycling programs as part of the solution to stopping ocean-bound plastic and addressing poverty at the same time. The program is designed to educate on recycling and get people to live with and use plastic responsibly. Each bottle will represent a new source of income or economic opportunity for the program’s participants.
“The goal is to create recycling infrastructures to help minimize plastic waste and address the challenges of poverty at the same time,” said Johnson in a statement. “This is a massive environmental issue, and it is going to take businesses, governments, NGOs and civil society working together to solve it.”