Two Toronto environmentalists are using guerrilla signage to remind people to recycle.
Jonathan Silver and Michael Stulberg are printing “landfill” stickers designed to replace the litter signs on city-owned garbage bins. The stickers show an overflowing garbage dump complete with roaming birds.
Even the typeface is similar to the city’s official signage.
“It’s about closing the experiential gap,” Silver said. “Currently, it’s hard for people to see the results of their actions. We want to remind them that when they put items into the litter slot, their litter is going to the landfill forever.”