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DriveCam Changes Name to Lytx

Allan Gerlat

November 4, 2013

1 Min Read
DriveCam Changes Name to Lytx

DriveCam Inc. has changed its name to Lytx Inc.

The San Diego-based driver safety and compliance solutions company said the move reflects the company’s aim to use the power of data to benefit business and change human behavior.

The company’s main product now will be called DriveCam powered by Lytx, which identifies and addresses the cause of risky driving behavior by capturing data from multiple technologies and sensors and combining it with the Lytx Engine technology and Lytx Insights program.

“Our new company name reflects the evolution of our business and exemplifies our company vision,” said Brandon Nixon, chairman and CEO of Lytx. “We started out as DriveCam, and the name has served us well, but our value has never truly come from devices. It comes from the way we provide our clients with insights and understanding that form the cornerstones of their world-class safety programs.”

The new brand logo includes the new name and a tagline, “Delivering Insights. Driving results.”


About the Author(s)

Allan Gerlat

News Editor, Waste360

Allan Gerlat joined the Waste360 staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication won 27 national and regional awards.

Before Waste & Recycling News, Allan worked at another Crain Communications publication, Rubber & Plastics News, which covers rubber product manufacturing. He began with the publication as associate editor and eventually became managing editor, a position he held for nine years.

Allan is a graduate of Ohio University, where he earned a BS in journalism. He is based in Sagamore Hills, in northeast Ohio.

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