TerraCycle is turning plastic waste found on Europe beaches into new recyclable shampoo bottles for Head & Shoulders, which will be sold in France. To date, TerraCycle has collected more than 25,000 pounds of waste from Europe beaches to be used for product creation.
TerraCycle plans on expanding the program to the U.S., specifically New Jersey, in the near future.
New Jersey 101.5 has more:
Plastic waste that washed ashore or was left on the sand by beachgoers will make up to 25 percent of a first-of-its-kind product hitting shelves this summer in France. And it wouldn’t be possible without the help of a company in New Jersey.
The Head & Shoulders product, according to Procter & Gamble, will be the first recyclable shampoo bottle comprised specifically of recycled beach plastic.
But in order for P&G to get their hands on this plastic, they need assistance from Trenton-based TerraCycle, which prides itself on making the most out of hard-to-recycle materials.