Lavazza Professional, a part of one of the world’s largest coffee companies, announced it has recycled more than 156 million FLAVIA Freshpacks through its ongoing “Recycle Your Freshpack Program,” created in partnership with TerraCycle, a world leader in the collection and repurposing of complex waste streams.
"Finding viable and credible 'end-of-life' solutions for our products is very important to us and forms part of our ongoing sustainability strategy work," said Richard Bond, global senior manager sustainability at Lavazza Professional, in a statement. "TerraCycle has been a critical partner in offering this recycling solution for our FLAVIA Freshpacks and helping us to reach this wonderful milestone. Strong partnerships are a critical factor in this work, which we hope to build on with TerraCycle as we identify ways in which we can further support our customers and distributors in achieving their own sustainability targets. We have come a long way over our 10-year relationship with TerraCycle, and we look forward to continuing to help our customers recycle our FLAVIA Freshpacks and reduce their environmental impact."
Through the recycling program, businesses serviced by an authorized Lavazza Professional distributor were invited to take part in making their workplace more sustainable by diverting single-serve Freshpacks from landfill. To participate, businesses registered at recycleyourfreshpacks.com, collected their empty FLAVIA Freshpacks, downloaded a shipping label and returned the waste to TerraCycle for recycling.
"Since TerraCycle was founded more than 15 years ago, we’ve worked with companies like Lavazza Professional to make recycling as convenient and effective as possible," said TerraCycle CEO Tom Szaky in a statement. “This milestone demonstrates that by offering a simple solution to waste, a significant impact can be achieved that not only preserves the environment but makes the world a better, cleaner place."
The Recycle Your Freshpack Program has been adopted by workplaces nationwide and is especially popular among Fortune 500 companies eager to lessen their ecological footprint.