Sports company Adidas is taking real action to reduce plastic waste. The company is working on creating innovative sustainable materials and processes to create the circular future of sports.
Adidas has created the ‘Three Loop’ Strategy. The first loop is recycling, which is building products made out of all recycled materials. The second loop is circular, where they create a product and completely recycle all of the materials and put them back into the supply chain. And the third loop is regenerative, where the materials are all natural and can be returned to nature.
“So, we’re one of the few companies that have set big ambitions for the next few years. By 2024, we intend to eliminate virgin plastic and go 100 percent recycled,” said James Carnes, VP of Brand Strategy, Adidas.
In addition, the company’s goal is to reduce carbon by 30 percent by 2030 and be carbon neutral by 2050.