The Confederation of Paper Industries (CPI) in Wiltshire, England, has launched a campaign aimed at promoting the value of paper that cities collect to generate income from recycling services.

The Our Paper campaign will help support municipalities improve the quality and quantity of paper and cardboard collected for recycling in England, according to a Recycling Today report. Additionally, the campaign plans to brief councils on significant changes in recycling markets emerging as a result of the China waste ban and the evolving situation in other markets in Southeast Asia.

Recycling Today has more details:

The Confederation of Paper Industries (CPI), Wiltshire, England, launched the Our Paper campaign. The campaign started with a soft launch at the SOLACE Summit for local authority chief executives in the fall of 2018 with a formal launch this January. The campaign will help to support municipalities in improving the quality and quantity of paper and cardboard collected for recycling in England.

“The Our Paper project is a fairly new idea,” says Ray Georgeson, program director of Our Paper. “It’s the brainchild of a number of the paper mills. [With] fairly aggressive push toward mixed recycling collection—commingled collection at the curbside the last 15 years—we are seeing downsides to that. The upside is public convenience, but the downside is manufacturing inconvenience in terms of good sorting, reaching quality requirements for reprocess to make quality product using quality feedstock. The pressure is on to improve the quality. U.K. municipalities are starting to see some of the issues as a result of China’s waste ban.”

Read the full article here.