One in eight Londoners exaggerate how much they recycle to save face, a poll has found as a new campaign to boost recycling rates was launched today.
However, two thirds of people wished they could do more to help the capital go greener with young Londoners the keenest to reduce waste.
The relaunched Recycle for London, backed by the Mayor and London Councils, is calling on Londoners to do ‘Just One Thing’ every day to make a difference.
Around two million plastic bottles of water are consumed in the capital every day. If all of these were recycled, it would boost London’s recycling rate by almost one per cent.