For Waste Management, ramping up for the holiday frenzy is about being proactive, as always—only with a seasonal twist. Managers make sure employees are trained and ready to handle the cold weather that impacts recycled material. And they advise them to be on the lookout for materials they may see more of. This year, managers anticipate an increase in cardboard boxes with the continued growth of e-commerce.
Though down in the trenches this time of year, front line managers have learned that they are as prepared as their customers are. So, public education is key, says Bell.
“We encourage customers to break down cardboard boxes before placing them in their recycling containers. This ensures there is room for other recyclables."
“Also, with the increase in holiday shopping, there is usually an increase in plastic bags coming home. Instead of improperly placing plastic shopping bags in their recycling container, we ask residents to take them to a local retailer that takes them back, ensuring they are properly recovered,” he says.
Just in time for the holidays, Waste Management has launched a new “Think Outside the Plastic Bag” campaign to help cities and residents recycle without using plastic bags or bagging recyclables. The campaign is featured on Waste Management’s Recycle Often. Recycle Right. website and includes resources customers can download directly, aimed to help them “think outside the plastic bag” and “free your recyclables.”