Sporting Kansas City has teamed with Agspring, Monsanto, Syngenta and The Nature Conservancy to launch Sporting Sustainability, a collaborative platform that unites prominent industry leaders to reduce food waste and achieve additional key sustainability outcomes in the Midwest.
The five founding partners of Sporting Sustainability have each committed to addressing causes of food waste, supporting external efforts across the supply chain and building a network of advocates for food conservation.
“The objective for Sporting Sustainability is to engage and educate all affiliated with our organization—from guests at Children’s Mercy Park to families in the Sporting Club Network—on the importance of taking action to address food waste,” said Jon Moses, senior director of corporate partnership sales for Sporting Kansas City, in a statement. “We are thrilled to welcome the expertise of best-in-class partners on this important initiative. Together, we can collectively achieve a significant social impact and develop best practices for our league, our sport and our communities.”
Sporting Sustainability aims to raise awareness around the impact of food waste prevention, including greenhouse gas emissions and agricultural land use, while utilizing educational tools to encourage the adoption of sustainable practices amongst consumers.
“Tackling food waste will be one of the most significant things an individual, family or foodservice operation can do to simultaneously impact the environment, hunger and their own monthly budget,” said Bradford Warner, vice president of marketing and sustainability for Agspring, in a statement. “Down the supply chain from agricultural production to food processing to the point of consumption, our society wastes 30 to 40 percent of the food we produce, and it’s our mission to help show people they can change that every day.”
Sporting Kansas City supporters will have the opportunity to join the mission via digital pledges, and subsequent self-reporting will qualify participants for a chance to win Sporting Kansas City tickets, merchandise and experiences. The multifaceted platform will also integrate components to further measure the impact of food waste reduction, including an online tracking tool to showcase the overall objectives.