Wisconsin Recycling Firms Consolidate under Allied Resource Name

Allan Gerlat, News Editor

October 31, 2013

1 Min Read
Wisconsin Recycling Firms Consolidate under Allied Resource Name

Three family recycling businesses have rebranded under one name, Allied Resource Recovery (ARR) Inc.

The three Wisconsin scrap recycling companies owned by the Rehberg family being consolidated under the ARR name are West Allis Salvage Co. Inc., West Allis; Waukesha Recycling Co., Waukesha; and A to Z Recycling, Neenah.   

ARR is positioned for growth, said Owner Phil Rehberg in a news release. “We are now a full service environmental asset management company. This is why we were compelled to choose a name that better describes who we are,” he said. “‘Alled’ stands for all of our plants who are allies in the collection of recyclables, and ‘Resource Recovery’ highlights our efforts to recycle, reuse and conserve this generation’s resources for tomorrow’s generations.”

ARR also operates as a stand-alone company a joint venture, National Salvage and Piranha Paper Shredding LLC.

ARR recycles more than 200 million pounds of metal, paper, plastic and other material annually. It serves many Wisconsin businesses and the cities of West Allis and West Milwaukee’s recycling programs.


About the Author(s)

Allan Gerlat

News Editor, Waste360

Allan Gerlat joined the Waste360 staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication won 27 national and regional awards.

Before Waste & Recycling News, Allan worked at another Crain Communications publication, Rubber & Plastics News, which covers rubber product manufacturing. He began with the publication as associate editor and eventually became managing editor, a position he held for nine years.

Allan is a graduate of Ohio University, where he earned a BS in journalism. He is based in Sagamore Hills, in northeast Ohio.

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