Allan Gerlat, News Editor

October 1, 2012

1 Min Read
Norfolk, Va., Ads Recycling Perks Incentive Program

Norfolk, Va., has joined the Recycling Perks incentive program to increase the city’s recycling.

Beginning this month, Norfolk residents can collect points each time they recycle and then use those points to claim rewards at local restaurants and retailers, according to a news release.

Smithfield, Va.-based Recycling Perks began operations in 2011 as a program promoting curbside recycling participation. It currently is available to about 400,000 households. The program provides points based on how often the resident’s recycling container is placed at the curb for pickup.

The program should have a significant impact on recycling rates in the region, said Recycling Perks President Bill Dempsey.

About the Author(s)

Allan Gerlat

News Editor, Waste360

Allan Gerlat joined the Waste360 staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication won 27 national and regional awards.

Before Waste & Recycling News, Allan worked at another Crain Communications publication, Rubber & Plastics News, which covers rubber product manufacturing. He began with the publication as associate editor and eventually became managing editor, a position he held for nine years.

Allan is a graduate of Ohio University, where he earned a BS in journalism. He is based in Sagamore Hills, in northeast Ohio.

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