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How NYC-based Good Goods is using a consumer incentive program for bottle reuse in the wine industry

Stefanie Valentic

February 18, 2021

American consumers drink more than 4.3 billion bottles of wine annually, or more than 13 bottles for each person in the country. And current data from the Environmental Protection Agency (EPA) estimates that only 39.8% of glass wine and liquor bottles are recycled.

Based in New York City, Good Goods has taken a step back in the phrase "Reduce, Reuse, Recycle," and is creating a circular business model around wine bottle reuse that benefits both consumers and producers.

In this episode of Stef Talks Trash, Editorial Director Stefanie Valentic speaks with Good Goods Founder Zach Lawless about sustainability in the bottling process and how consumer incentive programs change behaviors.


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About the Author(s)

Stefanie Valentic

Editorial Director, Waste360

Stefanie Valentic is the editorial director of Waste360. She can be reached at [email protected].


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