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Waste Generator Consulting Firm Rebrands, Goes NationalWaste Generator Consulting Firm Rebrands, Goes National

Allan Gerlat

December 21, 2015

1 Min Read
Waste Generator Consulting Firm Rebrands, Goes National

A waste generator consulting firm has renamed itself and is branding itself nationally: Old Seville Expense Reduction is now Old Seville WasteExperts.com.

The Pensacola, Fla.-based company said its updated brand image and website reflects the firm’s evolution into a waste consulting leader, according to a news release.

Old Seville has served clients at more than 6,500 sites nationwide, including Burger King, Life Care Centers of America, Applebee’s, Grace Healthcare, Longhorn Steakhouse and DCI Biologicals Inc. Old Seville generates $11 million in annual savings for its clients while managing waste spending of more than $26 million annually.

The all-new website, WasteExperts.com, is mobile-friendly, search-engine optimized and responsive.

“We are very pleased with the feedback and response we are receiving from our clients and partners about the new brand,” said CEO Nick Johnson. “We strive to provide service that sets us apart from national competition, and now our website, logo and marketing materials are aligned with our reputation.”

Old Seville operates with a performance based, shared savings model. Its compensation is 100-percent contingent upon the savings it negotiates for its clients, with the clients receiving the larger share.

The number of companies aiming to be more sustainable continues to grow. A recent example of that is the Lego Group, maker of the popular Lego childrens’ building sets. Lego Group is investing $150 million in research, development and application of new, sustainable, raw materials to manufacture Lego blocks and their packaging materials. The company also has high hopes for reaching its 2030 goals for sustainable products, reducing its carbon footprint and eliminating waste.

Waste360 catalogued many of the recent efforts by companies to achieve zero waste to landfill status in galleries posted in July and October.

About the Author(s)

Allan Gerlat

News Editor, Waste360

Allan Gerlat joined the Waste360 staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication won 27 national and regional awards.

Before Waste & Recycling News, Allan worked at another Crain Communications publication, Rubber & Plastics News, which covers rubber product manufacturing. He began with the publication as associate editor and eventually became managing editor, a position he held for nine years.

Allan is a graduate of Ohio University, where he earned a BS in journalism. He is based in Sagamore Hills, in northeast Ohio.

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