Adidas to Make Shoes that Never Get Thrown Away

September 28, 2015

1 Min Read
Adidas to Make Shoes that Never Get Thrown Away

CNN Money

Adidas wants to make soccer cleats that never get thrown away.

The world's second largest maker of athletic wear announced its new "Sport Infinity" research project on Thursday. The company will use worn-out cleats and combine them with scrap materials from other industries to make new cleats.

Adidas began the project in June in an effort to practice what it calls "infinity-recycling." The aim is to eliminate waste while still giving customers the new gear they want.

"The football boots of the future could contain everything from carbon used in aircraft manufacturing to fibres of the boots that scored during the World Cup," Adidas said in a statement.

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