Tupperware Unveils Vision to Reduce Plastic, Food Waste by 2025

The company is now a signatory of the Ellen MacArthur Foundation's New Plastic Economy Global Commitment to help create a circular economy for plastic.

Waste360 Staff, Staff

June 7, 2019

4 Min Read
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Tupperware Brands announced its "No Time to Waste" vision to significantly reduce plastic and food waste by 2025. Through “No Time to Waste,” the company and its global network of 3 million sales force, 12,000 associates and suppliers are unified in their approach to reduce—and eventually eliminate—waste. 

At the start of the plastic revolution nearly 70 years ago, Tupperware said it introduced reusable, long-lasting plastic in the home. Now, Tupperware Brands said it continues to design products that are durable and made to keep food fresher, longer and to be reused for years to come. “From the start, these designs have been rooted in sustainability—from Earl S. Tupper's signature seal that was uniquely designed to lock in freshness, to today's modern Eco Water Bottle, which replaces single-use plastic bottles,” according to the company.

"Our company's purpose has always centered on the belief that our products and the opportunities we present through our business have the power to change lives for the better," said Tricia Stitzel, chairman and CEO of Tupperware Brands, in a statement. "Through ‘No Time to Waste,’ we are deepening that purpose by making changes in our products, operations, recycling and partnerships to increase the longevity of our planet, our people and the communities in which we live and work."

Tupperware Brands has set a series of goals and strategies to help ensure that its impacts reflect the needs of a circular economy:


Partnerships: In order to help advance global solutions to key areas of waste pollution, Tupperware has strategically aligned itself with two partners:

  • Advancing global progress of circular economy: Tupperware has signed on to the Ellen MacArthur Foundation's New Plastic Economy Global Commitment, committing to a set of concrete 2025 targets and to report progress against these, with the aim to, together with the more than 350 other signatories, help create a circular economy for plastic.

  • Advancing service in disaster relief sites and reducing waste: Tupperware recently announced a partnership with World Central Kitchen, a global nonprofit founded by world-renowned Chef José Andrés, centered on reducing the impact of single-use plastic waste in disaster relief efforts by providing in-kind reusable Tupperware products and logistical support for unforeseen disasters around the globe.


  • Material innovation: In collaboration with supplier SABIC, Tupperware Brands is one of four companies to introduce a revolutionary new material, certified circular polymers, made from mixed plastic waste. Beginning in summer, Tupperware will introduce the certified circular polymers in new products that will be designed to aid in the reduction of single-use plastic products.

  • Product design: All Tupperware products are designed to be used again and again, reducing the single-use plastic that is heavily responsible for harming the environment and minimizing food waste. Products will continue to be designed for increased reusability and will be marketed and demonstrated in a way that increases users' sustainable practices.


  • Packaging: By 2025, Tupperware will eliminate the use of single-use plastic packaging when delivering products to consumers by utilizing alternatives, such as packaging made of compostable material.

  • Operations: Tupperware is reducing waste, increasing renewable energy and limiting the amount of water used to operate. Across all manufacturing facilities, Tupperware is targeting zero waste to landfill by 2025.


  • Consumption: Tupperware is committed to making products that make it easier for consumers to reduce their own waste by offering single-use plastic alternatives. Through marketing and communication with its sales force, Tupperware said it will continue to educate and inspire consumers to use products in this way.

  • Recycling: Tupperware is enhancing the return process for all its products with the goal that by 2025, 90 percent of returned products will be recycled and repurposed.

"Through our products, operations and our supply chain, we are integrating sustainable practices into all we do," said Mark Shamley, vice president of global social impact at Tupperware Brands, in a statement. "'No Time to Waste' is a reflection of our heritage of reusability and product innovation and takes us into the future as a responsible corporate citizen, dedicated to making a difference in the world around us."

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