Coke Targets 75 Percent Container Recycling Rate

Allan Gerlat, News Editor

July 22, 2013

1 Min Read
Coke Targets 75 Percent Container Recycling Rate

Coca Cola Co., in partnership with the World Wildlife Fund (WWF), has set new sustainability goals for 2020, including a 75-percent recycling and recovery rate of bottles and cans in developed markets.

The Atlanta-based beverage maker along the Washington-based WWF also said in a news release that its sustainability goals include using up to 30-percent plant-based material for all its polyethylene terephthalate (PET) plastic bottles by 2020.

On the recycling goal, Coke said it will continue to reduce the amount of material and energy used in its packaging as well as continue to use both recycled and renewable content.

Coke has partnered with WWF since 2007 to protect freshwater resources around the world while helping to improve the efficiency of Coke’s global operations.


About the Author(s)

Allan Gerlat

News Editor, Waste360

Allan Gerlat joined the Waste360 staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication won 27 national and regional awards.

Before Waste & Recycling News, Allan worked at another Crain Communications publication, Rubber & Plastics News, which covers rubber product manufacturing. He began with the publication as associate editor and eventually became managing editor, a position he held for nine years.

Allan is a graduate of Ohio University, where he earned a BS in journalism. He is based in Sagamore Hills, in northeast Ohio.

Stay in the Know - Subscribe to Our Newsletters
Join a network of more than 90,000 waste and recycling industry professionals. Get the latest news and insights straight to your inbox. Free.

You May Also Like