The J.M. Smucker Company announced it has joined the How2Recycle initiative to educate consumers on how to responsibly recycle packaging. The J.M. Smucker Company will launch its effort in early 2019 with Folgers coffee packaging that will feature the How2Recycle label.
How2Recycle aims to promote recycling by reducing confusion through the implementation of a clear, well-understood label that enables companies to convey to consumers how to recycle a package appropriately. The How2Recycle label, which is featured on thousands of leading products in retail locations across the country, is the only U.S.-based recycling label that is standardized across all packaging types.
“Our commitment to the environment is part of our heritage, and we are working to become an even more sustainable company through clearly defined objectives designed to drive a positive environmental impact,” said Julia Sabin, vice president of government relations and corporate sustainability for The J. M. Smucker Company, in a statement. “Packaging is one of our sustainability focus areas, and we are excited about the clarity the collaboration with How2Recycle will provide our consumers.”
The How2Recycle label is a project of the Sustainable Packaging Coalition and is the first standardized U.S. recycling labeling system designed for consumers. It launched on packages in 2012.
Today, more than 60 brands have added the How2Recyle label to their packaging and many retailers, including Walmart, Target and Amazon, have been strong supporters of the initiative.
J.M. Smucker stated it has established specific environmental goals to reduce its impacts related to waste, water and greenhouse gas emissions by 2020 via:
- Diverting 95 percent of waste from landfills.
- Reducing water use intensity by 15 percent.
- Reducing greenhouse gas emissions intensity by 10 percent.