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August 1, 2007
Staten Island Dairy I scream. You scream. We all scream for ice cream. But Staten Island Borough President James P. Molinaro was less than enthusiastic when the 5 Boroughs Ice Cream Company, a small New York confectionery, created an ice cream flavor it lovingly dubbed Staten Island Landfill. The name refers to Staten Island's infamous Fresh Kills landfill, which closed in 2001.
Abashed, Molinaro called on Islanders to boycott the vanilla ice cream laced with crunchy cookies, brownie chunks, cherries and fudge. But as so often happens in politics, his plea backfired, generating publicity for the company and causing the flavor to sell out in stores across New York City. Kim Myles, who runs 5 Boroughs with her husband, says the flavor was intended as a tribute to Islanders, rather than a dig.
Not to be outdone, ice cream giant Ben & Jerry's has announced the development of Luscious Leachate Swirl, while Edy's/Dreyer's will unveil a chunk-filled flavor simply called Rat Tracks.
Source: Staten Island Advance
WHAT TO DO WITH AN EMPTY BEER KEG? Sure, you could roll it on back to the distributor, but many unscrupulous beer fans have figured out that they can make a quick buck by forgoing their deposit and selling the stainless steel beer barrel to a scrap recycler. Voila: Instant fraternity fundraiser.
In fact, the Beer Institute, the industry's main trade group, says it is seeing a growing epidemic of missing kegs as thieves set out specifically looking for kegs to pilfer. The rapidly rising price of stainless steel scrap has only exacerbated the problem, leading the beer industry to work with the scrap metal industry to find a solution. Among the options being considered are larger deposits, advising scrap recyclers not to accept kegs unless they are from a brewer and even legislation that would stiffen the penalties for clandestine keg recyclers.
Fortunately, most would-be keg pirates are rendered harmless simply by consuming the container's contents.
Source: New York Times
Content Director, Waste Group, Waste360
Steven Averett joined the Waste Age staff in February 2006. Since then he has helped the magazine expand its coverage and garner a range of awards from FOLIO, the American Society of Business Publication Editors (ASBPE) and the Magazine Association of the Southeast (MAGS). He recently won a Gold Award from ASBPE for humor writing.
Before joining Waste Age, Steven spent three years as the staff writer for Industrial Engineer magazine, where he won a gold GAMMA Award from MAGS for Best Feature. He has written and edited material covering a wide range of topics, including video games, film, manufacturing, and aeronautics.
Steven is a graduate of the University of Georgia, where he earned a BA in English.
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