Nestlé and French grocery store chain Carrefour are partnering with IBM’s Food Trust blockchain to track the supply chain of Mousline puree—instant mashed potatoes—to see how effective the technology is.
According to a CoinGeek report, Carrefour had already been involved in the use of the IBM Food Trust platform. The company joined the group last October to use IBM’s blockchain platform to more accurately track the transport of food across the globe. In addition, leveraging this technology could help companies reduce food waste.
CoinGeek has more details:
Nestlé has long been known as more than a simple chocolate company, as this brand is responsible for literally hundreds of different kinds of products that consumers eat each and every day. This includes instant mashed potatoes, which have become a significant sales item sold in the French supermarket chain Carrefour.
Now, this product will be used in a pilot program to help trace the movement of food shipments across Europe. The two companies are partnering with IBM’s Food Trust blockchain platform to track the supply chain of Mousline puree as a test product to see how effective the technology is.
This is a fairly significant deal, as this will give consumers the ability to track the information related to a national brand in Europe, the first time that consumers have been able to do this. This will ensure that customers will be able to simply scan a product using their smartphone, and receive information that is reliable and true about where the product came from and how it has been distributed. This is expected to be the first product in a line of others that will be tracked using the IBM platform.