Cola Goal

Stephen Ursery, Editor, Waste Age Magazine

April 1, 2010

1 Min Read
Cola Goal

PepsiCo announced that it is launching a campaign to push the U.S. recycling rate for used beverage cans to 50 percent by 2018.

The goal was developed after consultations with Boston-based Walden Asset Management and San Francisco-based As You Sow. As part of its effort to help reach the 50 percent mark, the soda company intends to "partner with its U.S. bottlers, communities, suppliers, governmental entities and non-governmental organizations in support of innovative efforts to encourage increased recycling," according to a press release.

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About the Author(s)

Stephen Ursery

Editor, Waste Age Magazine, Waste360

Stephen Ursery is the editor of Waste Age magazine. During his time as editor, Waste Age has won more than 20 national and regional awards. He has worked for Penton Media since August 1999. Before joining Waste Age as the magazine's managing editor, he was an associate editor for American City & County and for National Real Estate Investor.

Prior to joining Penton, Stephen worked as a reporter for The Marietta Daily Journal and The Fulton County Daily Report, both of which are located in metro Atlanta.

Stephen earned a BA in History from Rhodes College in Memphis, Tenn.

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