Ball Corporation to Advance Global Sustainability Efforts with Development of Brazil's First Circular Economy Lab

October 22, 2021

3 Min Read
Ball Corporation

WESTMINSTER, Colo. -- Ball Corporation (NYSE: BLL) today announced plans to create Brazil's first circular economy lab in Fernando de Noronha, one of the country's most popular tourist destinations and a leader on sustainable tourism. Named the VADELATA for the Planet Lab, the project will create a model circular economy within the island by centralizing the collection and recycling of aluminum cans.

The new, state-of-the-art facility officially broke ground for construction today in Noronha with plans to open in 2022. In addition to recycling close to 100,000 pounds of aluminum in its first year alone, the lab will serve as a hub for residents and tourists to learn more about how to advance sustainability in their own communities.


"As part of the company's recently announced 2030 sustainability goals and industry vision for circularity, the innovative VADELATA for the Planet Lab will demonstrate what's possible when we invest in and prioritize aluminum recycling," said Fauze Villatoro, Commercial and Sustainability Vice President, Ball Corporation South America. "The resources within this lab will allow us to create a circular economy that will make a difference in the lives of residents and tourists in Brazil and contribute to a more sustainable planet. By building a more innovative and effective way to collect beverage aluminum cans and educating consumers about the importance of recycling, we can help solve the packaging waste crisis."

Ball is committed to using its resources and expertise to help the packaging industry move toward a truly circular economy – where materials can be, and actually are, used again and again. Ball recently announced 2030 sustainability goals focused on enhancing product stewardship and social impact to create value for stakeholders, together with a vision for how industry partners can collaborate to achieve a fully circular aluminum beverage packaging system. The VADELATA for the Planet Lab will support these commitments by helping to improve recycling rates and innovating collection systems that engages the consumer on the process, hopefully creating a model that others can reference around the globe.

The 4,300 square-foot facility will feature four main areas: aluminum can drop-off, preprocessing of aluminum cans, conference rooms for lectures and courses, and exhibition space. When cans arrive at the lab, they'll be cleaned and pressed before being transported to a nearby Ball manufacturing plant and recycling center to be turned into new coils for cans. All profits from can scrap sales will be used to pay for the can collection itself and for social and educational projects for the island community. The lab will engage with students and local restaurants to further drive awareness and education about recycling and will also serve as a basis for demonstrating new technologies that support the transition to a sustainable, low-carbon economy.

Fernando de Noronha was the first Brazilian territory to ban single-use plastics and has been working on the implementation of the Noronha Carbon Neutral Program.

"This partnership with Ball is an important step to our great sustainability vision for the island," said Guilherme Rocha, Fernando de Noronha Mayor. "By hosting the first circular economy laboratory in Brazil, Noronha reaffirms its commitment to the environment, a priority of the State Government. The lab brings a concept that needs to be increasingly disseminated across the country and around the world, combining care for the environment and income generation for the local economy."

Ball is partnering with the Fernando de Noronha Municipality and Noronha for the Planet Consortium on this project, which is co-sponsored by Novelis, AMA, and Minalba.

About Ball Corporation
Ball Corporation supplies innovative, sustainable aluminum packaging solutions for beverage, personal care and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 21,500 people worldwide and reported 2020 net sales of $11.8 billion. For more information, visit, or connect with us on Facebook or Twitter.

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