Will.i.am Has Passion for WasteWill.i.am Has Passion for Waste
March 23, 2015
will.i.am's purpose is "rethinking waste".
The Black Eyed Peas singer has created Ekocycle, a range of high-end goods and clothes made from recycled materials and believes the key to environmentally-friendly products are to make them "aspirational".
He said: "Rethinking waste is why I have purpose. For me it's aspiration and inspiration.