Sprite to Remove Labels from Bottles in UK to Simplify Recycling

In UK convenience stores, Coca-Cola is removing labels from Sprite bottles to cut down on packaging materials and making recycling simple.

Sprite and Sprite Zero 500ml bottles in Tesco Express stores in select cities will undergo the label-less trial for three months, from January to March. Bottles will use an embossed logo on the front of the pack and the back will feature laser-engraved product information.

“We want to help create a future where plastic drink packaging will always have more than one life. Labels contain valuable information for customers, but with the help of technology we can now trial other ways to share this information while reducing the amount of packaging we use,” said Dusan Stojankic, VP Franchise Operations, GB&I at Coca-Cola Great Britain.

“Going label-less might seem like a small step, but it is one of several ways we are exploring making recycling easier, minimizing waste, and minimizing the impact of our packaging on the environment.”

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