Merlin, Coca-Cola Offering VIP Prizes for Recycling in Theme Parks

Merlin Entertainments is teaming up with Coca-Cola for the second year in a row to offer VIP experiences at UK attractions to those who recycle plastic bottles.

The drink and attraction duo are encouraging people to recycle at one of the 28 reverse vending machines, which collect plastic bottles for recycling, located at 11 different Merlin Entertainment attractions. They can be found at Alton Towers, Legoland Windsor, Chessington, Thorpe Park, and other Merlin them parks.

“Plastic waste remains a long-term environmental issue and we are committed to raising awareness and helping establish solutions to address it,” said Dare Ilori, Merlin’s group sustainability director.

“As a global company, we’ll always seek to reduce our impact on the environment with clear, measurable actions. But now we also encourage our guests to respect their own environments and do the right thing for a sustainable future.”

The promotion will run from July 1st to September 30th. Those who recycle have a chance to win a number of different VIP experiences from the reverse vending machines, including behind the scenes tours, a giraffe feeding experience, a shark feeding experience, and a chance to climb The Swarm coaster of Thorpe Park.

Since implementing the reverse vending machines, Coca-Cola and Merlin have collected more than 100,000 plastic bottles.

“We share Merlin’s passion for entertainment and goals for sustainability: all of our bottles are 100 percent recyclable, and this year we added attached caps across our portfolio to make it easier for people to recycle the whole package and help reduce littering,” said Elodie Peribere, marketing director at Coca-Cola Great Britain.

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