The #1 functional barrier to scaling up is the lack of an effective marketing department - but many of us in the service industry don't have a set marketing department. Instead, we collectively do a little marketing, most frequently when the phone goes dead and we realize we need the calls. The job of a leader is to build a PREDICTABLE revenue and profit engine in an unpredictable marketplace and world - getting your marketing right will eliminate your slow seasons.

Learning Objectives:

1. Review your existing marketing matrix to identify holes

2. Analyze your assets and determine what you're willing to do to eliminate slow seasons

3. Discuss solutions for the benefit of the group

4. Define your "DRP" (Directly Responsible Person) for carrying out your new slow season solution

Speaker: Danielle Putnam, President at The New Flat Rate