When prospects or clients go looking for you online, how easy are you to find? And then, if and when they do get to your website or social media pages, what is their user experience like? Will it compel them to select you? This session covers the essential components needed to build a strong online marketing footprint and how-to tips to give your business the competitive advantage: a call to action website, a social media personality and media coverage. Today's customer wants to be engaged and "edutained".  Content is your currency—people buy from people they trust, so by learning to use and incorporate the elements covered in this session, when customers research you and your online authority, you will stand out as the best choice.

Learning Objectives:

1. Develop a great user experience for your website

2. Write compelling calls to action to convert website visits into inquiries and customers

3. Complete your social media profiles to fully establish your brand and company personality 

4. Review formulas, elements and content needed in press releases to catch the attention of editors and get coverage

1. Develop a great user experience for your website

2. Write compelling calls to action to convert website visits into inquiries and customers

3. Complete your social media profiles to fully establish your brand and company personality 

4. Review formulas, elements and content needed in press releases to catch the attention of editors and get coverage

Speaker: Suzan Chin-Taylor, President at Creative Raven & The TUIT Group