An environmental impact report from Indio, Calif., reveals that attendees of Coachella Music Festival, Stagecoach Festival and Desert Trip generate 107 tons of solid waste each day, only 20 percent of which is recycled because people tend to not utilize the provided recycling bins.
In an effort to reduce waste, festival employees are encouraging attendees to bring 10 empty plastic water bottles to a designated area to get a free reusable one. Plastic bottles can also be redeemed for Ferris wheel tickets, T-shirts, posters, tote bags and other festival gear.
The Desert Sun has more information:
As crowds filtered out of the Coachella festival grounds after headliner Lady Gaga’s Saturday night, weekend one set, the ground was covered in plastic water bottles left behind by festival goers attempting to stay hydrated as they partied under the hot desert sun.
While recycling initiatives are available, and even promoted, at the festival, the litter on the festival grounds at the end of a full day of revelry casts doubt on how much they're utilized. With temperatures expected to get into triple digits during weekend two on Friday, Saturday --which is Earth Day-- and Sunday, festival goers could run through even more bottles of water than weekend one.