N.Y.-based Recyclebank, a Marketing-as-a-Service (Maas) company that works toward a waste-free future by collaborating with cities and brands to encourage its members to make more sustainable purchasing and disposal habits, has partnered with the City of Phoenix to help the city achieve its goal of diverting 40 percent of its waste from landfill by 2020 via a new program that goes hand-in-hand with the city’s Reimagine Phoenix initiative.
With the new partnership, Recyclebank will utilize its behavior change platform to help educate and motivate more than 1.5 million residents in the City of Phoenix to reduce, reuse, recycle and reconsider eco-friendly consumption choices.
"We are delighted to partner with Recyclebank to help us achieve our goal of maximizing diversion of recyclables from landfills and decreasing our recycling and contamination-related costs," said Director of Phoenix Public Works John Trujillo in a statement. "Not only will our residents receive education and tangible rewards for their diversion efforts, but we will minimize negative environmental impact on future generations.”
Additionally, Recyclebank will provide education, incentives, data, technology and community engagement tools to allow all eligible residents to participate in its program. The company will also award points to Phoenix residents whose actions help divert waste from landfill and improve recycling participation and contamination. The residents can then redeem those points for deals at local and national stores, donations and community-centric giveaways throughout the City of Phoenix.
“At Recyclebank, we understand the critical nature cities play in environmental stewardship, and we leverage our education and incentive platform to help large and small communities address their waste diversion challenges,” said CEO of Recyclebank Javier Flaim in a statement. “As the sixth largest city in the nation, Phoenix is showing it is an environmental leader and, with its exemplary sustainability practices, has proven to be a role model for other cities nationwide. We are excited to build on the great work they have already done toward their sustainability goals.”