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Burt’s Bees Partners with TerraCycle to Reduce Packaging Waste

The partnership allows consumers to recycle any Burt’s Bees packaging through TerraCycle.

For more than 30 years, Burt’s Bees has been committed to protecting the beauty, wisdom and power of nature. And now, through the Burt’s Bees Recycle On Us program, consumers can recycle any and all Burt’s Bees packaging nationwide.

In partnership with TerraCycle, a leader in the collection and repurposing of complex waste streams, the program allows anyone to recycle their product packaging through a free mail-in program, regardless of any regional recycling limitations. In addition to preventing recyclables from entering the waste stream, signing up for the program through TerraCycle rewards people for their good deeds. For every shipment over one pound, collectors earn $1 per pound to donate to the nonprofit, school or charitable organization of their choice.

“Sustainability is one of Burt’s Bees’ core values,” said Paula Alexander, director of sustainable business and innovation at Burt’s Bees, in a statement. “Burt’s Bees strives to formulate with natural ingredients and design our packaging with mindful materials, such as post-consumer recycled content, but we don’t stop there. Now, through our partnership with TerraCycle, we can not only minimize the material used to create our packaging but minimize or even eliminate used packaging entering the waste stream through nationwide recycling access.”

The Recycle On Us program is open to any interested individual, school, office or community organization. Those who are interested can sign up online through TerraCycle or Burt’s Bees program websites and mail in their empty Burt’s Bees packaging using a prepaid shipping label. Collected packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products, and every piece of Burt’s Bees packaging is fit for processing, capable of a second life.

“People who enjoy Burt’s Bees products can now help the planet by recycling their typically non-recyclable packages,” said Tom Szaky, TerraCycle CEO and founder, in a statement. “Thanks to Burt’s Bees, consumers have an opportunity to divert packaging from landfills and provide material for the manufacture of new products.”

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