Natural personal care products maker Tom’s of Maine is partnering with recycling firm TerraCycle Inc. to collect and divert from landfills the company’s and others’ packaging.
The Kennebunk, Maine-based Tom’s has launched Tom’s of Maine Natural Care Brigade to collect for free old toothpaste tubes and caps, mouthwash bottles and caps, deodorant/antiperspirant containers, plastic soap wrappers and floss containers, regardless of brand, the company said in a news release.
Consumers earn points for each piece of packaging collected and sent in. Those points can be put toward charity gifts or converted to cash and paid to any school or non-profit organization. Any individual, family, group or school can join for free at TerraCycle.com and all shipping costs are pre-paid.
The consumer goods maker also has launched the Tom's of Maine Less in Landfills Sweepstakes, in which Brigade participants can earn $1,000 for the non-profit or school of their choice in conjunction with Trenton, N.J.-based TerraCycle.
TerraCycle collects more than 50 different kinds of products and packaging through its Brigade programs, which are open to any individual or organization.