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Sustainability Talks

New Innovative Resin from Dow is Environmentally Friendly


Dow has introduced its first post-consumer recycled (PCR)-rich resin for collation shrink film in North America. This new innovation enables companies to incorporate more post-consumer materials while maintaining the application performance.

The recycled plastic resin, which is designed specifically for retail and logistic shrink film applications, expands Dow’s circular technology portfolio to help more customers and brands achieve their sustainability goals by offering the ability to create shrink film with up to 40 percent PCR content.

The recycled material in Dow’s XUS60030.01 Experimental Low Density Polyethylene Resin includes 70 percent certified film-based PCR. By using a high percentage of recycled plastics, this innovation can also help companies reduce their carbon dioxide emissions and energy footprints.

Other benefits of the PCR-rich resin include final package performance comparable to that of packages made with 100 percent virgin resins; sourced with recycled material that includes a high level of certified PCR; maintains recyclability as an all-PE film; flexibility to customize PCR content for shrink applications; reduced carbon footprint of shrink applications; and reliable with adequate supply to meet market demand.

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