Ikea is focused on sustainability. The company’s goal is to make its business model more circular and encourage a shift in consumption.
On Black Friday, Ikea customers will be able to sell their furniture back to the company and will resell the furniture to customers at a discounted price. Ikea customers that sell their furniture back to the company will receive a voucher to purchase new Ikea items. The vouchers will not have an expiration date to encourage customers to only buy items when necessary.
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