Alcohol conglomerate Diageo and venture management company Pilot Lite are partnering to create sustainable packaging for a myriad of consumer goods products. The new company named Pulpex Limited, will specialize in plastic-free bottles made from sustainably sourced pulp.
Johnnie Walker whisky will be the first product that will be sold in the new bottles. The new whiskey bottles are expected to be in stores next year.
“We are constantly striving to push the boundaries within sustainable packaging, and this bottle has the potential to be truly groundbreaking,” said Diageo chief sustainability officer Ewan Andrew in a statement. “It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”
The new company has also developed a partner consortium with consumer goods companies like Unilever and PepsiCo for the packaging to be used more broadly.
Diageo recently announced its first carbon neutral distillery in Kentucky, which will distill Bulleit Bourbon. The facility will be powered by 100 percent renewable energy.