The esthetic of how online orders are packaged is important. But, with more than half of U.S. consumers concerned about the environmental impact of packaging (McKinsey & Company), packing materials are as important as the overall appearance.
For example, Better & Better’s organic toothpaste comes in reduced plastic pouches and ships in recycled materials. Its products also arrive wrapped in degradable tissue paper, creating a gift-opening experience. Little Seed Farms who produces sustainable skincare goods offers a zero-waste shipping option on applicable products and when it is selected, the company eliminates unnecessary product packaging. And bars of soap are shipped without a product box, comingled with other items in a single order package.
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