Waste360 is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Need to Know

Berry Global Develops Innovative, New Cup with Post-Consumer Recycled Plastic in Partnership with Taco Bell

Taco Bell Taco Bell island berry freeze.jpg

EVANSVILLE, Ind. & IRVINE, Calif.--(BUSINESS WIRE)--Berry Global Group, Inc. (NYSE: BERY) and Taco Bell are making strides toward a more circular approach to sustainable packaging with the launch of a new clear, all-plastic cup containing mechanically recycled post-consumer resin (PCR). The move represents progress by both organizations in meeting their publicly stated sustainability commitments: Taco Bell’s 2022 Commitments and Berry’s Impact 2025.

Designed for circularity, the new, clear polypropylene (PP) cup will be testing in select Taco Bell U.S. restaurants in late 2022, with 30-ounce cups using 10% recycled, high-density polyethylene (HDPE). This conversion from Taco Bell’s virgin plastic cup and lid set will help divert waste from landfill and incineration while simultaneously improving its carbon footprint through the use of recycled plastic*.

“For years, we have collaborated with Taco Bell to make integral steps toward a more sustainable cup solution—one that is lighter weight, and proves the economic value and demand for recycled material, without compromising the product’s recyclability,” said Tom Salmon, Berry Global’s chairman and CEO. “The environmental benefits we anticipate from this pilot are made possible through one of the most innovative substrates available. I’m proud of our joint commitments to advance the plastics industry and quick-serve restaurant market with leading solutions that others can replicate to advance the transition to a circular, net-zero economy.”

Problem solving in action

With their history in evolving the single-use drink cup and lid, Berry and Taco Bell developed a progressive solution with lower environmental impact than cups made from virgin materials.

The recycled HDPE used in the new cup contains food-grade content from products such as recycled milk jugs. After trialing many options for recycled content, the availability of HDPE coupled with favorable lifecycle assessment (LCA) results led Berry to this latest clear cup solution incorporating post-consumer recycled plastic.

“By testing this new cup, Taco Bell is taking another positive step forward in identifying the most viable ways to meet our consumer-facing packaging commitments,” said Missy Schaaphok, Taco Bell's Director of Global Nutrition & Sustainability. “We’re excited for this collaboration with Berry Global as we continue working towards creating industry-wide packaging solutions.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish