The City of Cleveland is boosting recycling efforts with a brand-new education campaign.
It's called "One Simple Act," a reminder that the city says can yield impressive results city-wide.
"As part of this campaign effort, we have set a goal to double recycling city-wide, from 13 to 26 percent over the next 12 months," said Jenita McGowan, chief of sustainability. "We need every Cleveland resident to help get us there. This is our community, and we all have a stake in doing what is right for not only our environment, but also our economy and our future."