Need to Know

Rubicon Launches RUBICONSmartCity on the Geotab Marketplace


Atlanta, Georgia, July 20, 2020 (GLOBE NEWSWIRE) -- Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today announced the availability of RUBICONSmartCity™ on the Geotab Marketplace, a go-to source for top organizations seeking to better manage their fleets. Designed to improve service and reduce costs, RUBICONSmartCity equips city partners with a full-service software system for managing municipal waste and recycling collection in residential and commercial settings.

Waste and recycling collection is one of the largest annual expenses that city governments face. The data and insights collected by RUBICONSmartCity deliver direct taxpayer savings for cities. Cities such as Atlanta, GA have already realized over $750,000 in annual savings from deployment of the technology. Rubicon’s inaugural Environmental, Social, and Governance (ESG) Report highlighted the potential for over $200 million in taxpayer savings across a broad swath of American cities during a ten-year time horizon.

RUBICONSmartCity has been rolled out in more than 50 cities across the United States, including Atlanta, GA; Columbus, GA; Fort Collins, CO; Fort Smith, AR; Irving, TX; Montgomery, AL; Norfolk, VA; Philadelphia, PA; Santa Fe, NM; Spokane, WA; Tyler, TX; and West Memphis, AR. Through its partnership with Rubicon and the deployment of RUBICONSmartCity, the City of Montgomery, AL earned a coveted Smart 50 Award, a program which annually recognizes the 50 most transformative smart city projects across the world.

“Rubicon’s mission is to end waste, in all of its forms,” said Michael Allegretti, Chief Strategy Officer at Rubicon. “By offering RUBICONSmartCity on the Geotab Marketplace, our goal is to help current and prospective customers streamline their waste and recycling operations to accomplish sustainability goals, especially now, as so many cities are operating remotely and seeking immediate solutions for remote fleet management.”

Geotab, the world’s leading connected vehicle company for smart cities and fleets, offers an extensive ecosystem of valuable, business-focused applications and add-ons via the Geotab Marketplace which helps provide businesses with the tools needed to better manage their fleets. With the addition of RUBICONSmartCity on the Geotab Marketplace, the over 40,000 Geotab customers worldwide will have access to Rubicon’s waste management solution.

 “With a continued focus on the development of smart city technology, we are excited to provide Geotab users with access to the RUBICONSmartCity solution on the Geotab Marketplace,” said Louis De Jong, Executive Vice President at Geotab. “By providing our customers with access to leading smart city solutions, we are equipping them with data-insights to help city governments and fleets operate more efficiently and effectively.”

RUBICONSmartCity is available on the Geotab Marketplace at:

About Rubicon

Rubicon is a software company that provides smart waste and recycling solutions to businesses and governments worldwide. Using technology to drive environmental innovation, the company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste, in all of its forms, by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals. Learn more at

Rubicon’s inaugural Environmental, Social, and Governance (ESG) Report, Toward a Future Without Waste, can be found at

About Geotab

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. As an IoT hub, the in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve strong compliance to regulatory changes. Geotab’s products are represented and sold worldwide through Authorized Geotab Resellers. To learn more, please visit and follow us @GEOTAB and on LinkedIn.

Michael Allegretti
Chief Strategy Officer, Rubicon

Need to Know

NWRA Urges Congress to Pass Transportation Bill Before Deadline


Arlington, VA –  The National Waste and Recycling Association (NWRA) joined other associations in a letter to House and Senate leaders urging Congress to pass a surface transportation reauthorization bill before the September 30, 2020 deadline.

“We urge Congress to pass a surface transportation bill that gets Americans back to work. A 21st century infrastructure system will not only provide jobs but lay the foundation for a more competitive economy,” said NWRA President Darrel Smith. “Apart from the waste and recycling industry and the U.S. Postal Service, one would be hard pressed to name another industry that travels every road in America at least once a week every week.”

NWRA supports robust investment in our infrastructure and believes it will improve safety, reduce transportation costs, and make the United States more competitive globally.



The National Waste & Recycling Association (NWRA) represents the private sector waste and recycling services industry. Association members conduct business in all 50 states and include companies that manage waste, recycling and medical waste, equipment manufacturers and distributors, and a variety of other service providers. For more information about NWRA, please visit

Need to Know

COVID-19 Has Disrupted Recycling Programs


As fears of COVID-19 continue to swirl, recycling programs have stalled.

Healthcare workers and consumers are producing high volumes of waste as reusable, communal and secondhand items have been halted due to person-to-person exposure. For example, grocery stores have started using single-use plastic bags.

From March to April, U.S. cities saw a 20 percent average increase in municipal solid waste and recycling collection (According to the Solid Waste Association of North America). But these higher volumes are affecting recycling program budgets. For example, nearly 90 curbside recycling program in communities like Rock Springs, WY, and East Peoria, IL, have cut recycling programs due to deficit shortages.

As consumers try to balance their health against the use and disposal of plastic waste, there is an opportunity for new sustainable packaging.

Read the original story here.

Innovators Take On Fishing Gear Waste

Oceanworks IMAGE 1 Net Your Problem CME08644.jpg

Nicole Baker had spent years on commercial fishing vessels, recording the number and species of fish caught to report to the federal government, which uses the data to inform managers at U.S. fisheries. While she still works as a fisheries scientist, Baker has taken up a night and weekend gig to address a big waste problem she learned of while on the job.

Baker had seen piles of old nets lying around in fishing ports that were either destined for landfills or sitting in storage because fishermen did not have good options to dispose of them.

“I had read an article about a nonprofit making sneakers out of old fishing gear, and it was a light bulb moment for me when I realized this gear is made of plastic,” says Baker. “I knew where nets were, from my experience as a fisheries observer. So I figured out who and where the specialized recyclers were. Then it was game on.”

The word “specialized” is key here. Fiber plastics are by definition a difficult material to recycle. Fishing nets and ropes, in particular, are composed of varied plastics in different combinations and different colors. Also, the material is often in disrepair, requiring special processing.

Baker launched a company called Net Your Problem to collect this spent, specialized gear and see that it is put to use. She started in the summer of 2017 and since has collected 880,000 pounds of material — and not just lines, nets, ropes, and floats that contain plastics. She salvages rubber and metal chains too.

IMAGE 5 Net Your Problem Odyssey.jpg

Image: Odyssey Innovation

While Net Your Problem is based in Seattle, Baker and her small crew do most of their work in Alaska, traveling to ports and picking up old gear in fishermen’s storage piles. Sometimes they host drop-off or collection events at the beginning or end of the fishing season.

In addition to her staff, Baker works with two tribes of Native Americans who collect and prepare the material to send to recyclers in British Columbia and Denmark. She hopes to add recyclers in Europe and the Middle East that she has since learned about. These are the regions where she has identified recyclers who have set up shop to turn the materials into plastic granules or pellets. But she is looking for new ones worldwide.

In some cases, Net Your Problem and their tribal and other partners separate the material. Then it is loaded into containers in Alaska, shipped by ocean freight, offloaded at ports in British Columbia and Europe, and trucked to recyclers.

IMAGE 3 Net Your Problem shredding plastic PC Plastix.png

PLASTIX is one of the operations that Baker works with. The company developed a mechanical recycling facility in Lemvig, Denmark that converts used fibers from the maritime industry into virgin-like pellets. Fiber plastics such as fishing nets, trawls, and ropes are sourced from around the globe and delivered to PLASTIX’s plant.

“We inspect, sort, and fraction the post-use fishing gear, depending on the plastic type, color, and diameter,” says Hans Axel Kristensen, CEO of PLASTIX. “This can be a rather labor-intensive step, as the recyclability of fishing gear is currently not considered by the manufacturers nor users, and we often receive material that has to be separated, such as when a net made from one material has been repaired with another material.”

After the material is sorted, it is shredded, washed, separated, and dried. Then it is compounded and extruded into pellets.

Using PLASTIX’s OceanIX branded pellets reduces carbon dioxide emissions by 82% to 95% compared to using virgin plastic, Kristensen says.

Fishing gear received from Net Your Problem is processed with material from other suppliers — a total of 50 to 100 metric tons per week.

IMAGE 4 Net Your Problem IMG_7141.jpg

Image: Aleutian Expeditors

Customers use the pellets to make kayaks, mobile phone cases, and garden chairs, among other goods.

Kristensen describes his partnership with Net Your Problem as a mutually beneficial relationship among companies with a common mission.

“Both companies fight to prevent fishing gear from ending up in the ocean and environment,” says Kristensen. “Living in an interconnected world with transboundary problems such as ocean plastic waste, we especially value relationships with partners such as Net Your Problem. This represents the interconnection the world needs in order to deal with global waste management challenges.”

Rob Thompson, director of Odyssey Innovation in Tywardreath, U.K., started exploring the idea of recycling plastic on beaches five years ago. Based on his findings, Thompson estimates that the fishing industry generates about 70% of this waste, and a lot of it is fishing gear.

Thompson says he could find no one recycling nets in the whole of the U.K., so he started working to build infrastructure, bringing together several groups to help him collect polyethylene and nylon nets. These materials are collected from net makers, harbor masters, non-governmental organizations, and charities, among others. Thompson sends what has been recovered to PLASTIX to be recycled into pellets. Then he buys the pellets and uses them to manufacture products in collaboration with manufacturers.

One collection problem that had to be addressed early on was that many small harbors have limited storage. So Thompson set up centralized drop-off points across the Southwest U.K. for smaller quantities of nets to be gathered.

“There is quite a process to get all the material ready for recycling and sent to PLASTIX,” says Thompson. “In brief, we recommend that all items are cleaned, untangled, and stripped of rubber, polystyrene, and metal bits, along with any biofouling waste [organic debris]. Once processed into recycled plastic pellets, material is put in molds and fired, ultimately giving us our end products.”

IMAGE 2 Net Your Problem CME07300.jpg

Image: Oceanworks 

Odyssey’s work does not end after the spent gear is retrieved, or even after it has been recycled. Next, Thompson leverages products made from the netting — canoes and kayaks — to go out and collect more trash. This is done through Paddle for Plastic campaigns, in which community groups and individuals travel on these small craft to waterways and coastlines that would otherwise be inaccessible, and they clean up the remote locations. By now, Paddle for Plastic has gone global, supporting conservation efforts in Spain, Greece, the U.K., Africa, and North America.

Many of the kayaks are donated to community groups worldwide to assist them in their own Paddle for Plastic events. Thompson’s concept of making products from marine trash to recover more marine trash goes beyond the kayaks. He also has recycling bins made from old fishing gear that are used in beach cleaning projects.

“Now we are in the process of manufacturing surfing hand planes,” he says. “Far more items are in the pipeline, some awaiting further product development. Others are awaiting more funding opportunities to be manufactured and distributed. The best, however, is still to come.”

Episode 67: Is Textile Recovery A Roadmap to Circularity? (Transcript)


[00:00:00] Liz Bothwell: Hi everyone, welcome to Waste360's NothingWasted! Podcast. On every episode, we invite the most interesting people in waste recycling and organics to sit down with us and chat candidly about their thoughts, their work, this unique industry and so much more. Thanks for listening and enjoy this episode.


[00:00:25] Liz: Hi everyone. I wanted to remind you that WasteExpo has been reimagined for 2020, it will now be digital, all online. September 14th through the 17th, registration should be live soon. We look forward to delivering the same world-class content that you're used to just from the convenience of your home, office, or anywhere else that you're working these days. Keep a lookout for registration, and we'll see you online soon.

Hi, everyone, this is Liz Bothwell from Waste 360 with Marisa Adler, Senior Consultant for Resource Recycling System, we fondly refer to them as RRS. Welcome, Marisa, thanks for being on the show today.

[00:01:09] Marisa Adler: Hi, Liz, thanks so much for having me. I'm really excited to be here.

[00:01:12] Liz: I can't wait to dig into your background, career, and some exciting projects that you've just launched, but to start, I want to let our audience know that you're one of our beloved first 40 Under 40 winners. It's been so exciting to watch your career, could you give everyone some insight into your background, and how you found the waste and recycling industry?

[00:01:34] Marisa: Yes, absolutely. My background is in natural resource management, and conservation, that's what I studied as an undergrad for my master's program. Then, my goal out of grad school was to work for the New York City Department of Sanitation. As luck would have it, they had an opening at the same time that I was graduating, so I applied. I was very excited that I got the position [chuckles] right before the hiring freeze, actually, in 2008, I got it right under the wire.

I stayed with New York City Sanitation for the next eight years working across all different types of programs from reuse, materials exchange programs, and hazardous waste up through organics, and implementing the organics program. After that, I moved over to resource recycling systems, or like you said RRS. I've been here for about four years, really diving into the topic of textiles among other things like plastic waste, and other topics. 

[00:02:47] Liz: That's great. Like you said, you've worked a lot with municipalities. What's your secret to collaborating well with busy municipalities?

[00:02:55] Marisa: Municipalities, definitely, have a lot on their plate, they don't always have the wide open budgets that they wish they had. One of the successes in working with municipalities, the thing that you always have to remember is it's good to know how they work, having worked in a municipal government environment, I understand how decisions are made, how they operate, and how they make choices around programs.

When you're working in the waste sector and working with municipalities, it's important to be sensitive to what they have to spend money on. A lot of that funds that they're spending is on the collection, and disposal of waste. That, combined with their city-wide goals and diversion goals is a really good foundation for how to enter into a conversation with the municipal sector. We found a lot of success there.

Being able to talk to them in their language, also, giving case examples of where projects have succeeded in the past in similar municipal environments, other cities with similar demographics, and similar population sizes.

[00:04:18] Liz: That's great, I think a lot of people could learn from that. You've also put together programs for waste generators, can you share a little bit about that work?

[00:04:26] Marisa: Yes, absolutely. In my work with RRS, we work with a lot of clients who either have lease diversion goals, or they are looking for more ways to incorporate recycled content into the products that they make. We work with the municipal sector, we work with the private sector, consumer product, goods companies.

When we're working with the municipal sector, we really look at what is their agenda, what's the political agenda, the political environment that they're working within, and then, what are their agency goals and objectives around waste. We work really carefully with them to help craft approaches, and strategies for example, on creating organics diversion programs, citing new facilities, or how to contract with service providers.

On the private sector side, we are looking to work with clients who, for example, may have goals around recycled content. We'll help them do sourcing studies, set strategies that help them determine a plan for how to reach their goals, and identify what some tangible metrics for success could be.

[00:05:51] Liz: That makes sense. I know a labor of love that is ready to launch, you and our RRS are releasing a textile recovery in the US white paper. I can only imagine how long you've been working on this, can you dig into that a little bit, and tell us more about that?

[00:06:10] Marisa: Yes, absolutely. You're right, I've been working on it probably a little too long, longer than I'm embarrassed to see how long I've been working on it. It's been a topic that RRS has been investigating, probably, for the last four, or five years. The white paper is a culmination of the research that we've done today around textile waste and textile recovery. It's focused on systems in the US.

The goal of the white paper is to really bring people to a common place where we can all understand the current state of textile recovery, bring the conversation all in one place. Create a baseline level of understanding, and recognition of the need for scalable system solutions for textile waste in the US. It presents today's environment around textile, waste, and recovery. Identifies what the gaps are in the systems towards creating a circular economy for textiles, and then, it posits some ideas for solutions.

[00:07:25] Liz: I think that's what's so interesting about this, not just outlining where we are right now because that's so important, and sometimes it's very hard to find the data on that. We've heard everything from a truckload of textiles goes to a landfill every two minutes to something else, I can't wait to read that.

Also, intriguing that you're focusing on what's next, what's the way forward now, can you give any little secrets on that? What you guys think is a possible way forward, maybe a system that might work for recovery?

[00:07:57] Marisa: Yes, absolutely. First of all, what's really exciting is that there's a lot of buzz around this now, I think people are finally giving attention to the problem of textile waste that is due whereas in the past maybe we have focused heavily on other areas. I think the solutions-- there are multi-fold, there are gaps along the systems in several very critical places.

The solutions that we describe are not necessarily anything new or out of the box, they're very practical solutions to how we can fill the gaps in the information, and in the infrastructure that currently exists, how we can move forward. I'll give two examples, one is that the EPA tracks how much textile waste is generated year over year, but there is no current data that tell us the fiber composition, the blend, the frequency of blends, and the volume of blends within that textile waste stream.

That's the information that we need to know in order for textile recyclers whether it's mechanical, or an advanced recycling technology to develop their facilities, build them, scale, prove their economic, and their operational feasibility models. The white paper lays out that we need to conduct waste characterization studies of the residential, and the commercial waste streams both post-industrial, pre-consumer, and post-consumer in order to create those foundational data sets that can then be used to build the rest of the system.

That's one example. The other example that I'll mention is that just like we have material recovery facilities, or MRFs for our traditional curbside recyclables, we need something similar to that for textiles. We need the sorting capability to those end-market specifications, whether it's, like I said, a mechanical recycler or a chemical recycler.

They have very specific feedstock specifications, we don't currently have the capacity in the US, or really anywhere to take curbside collected textiles in math, and sort them to different grades. The white paper proposes the concept of a textile merge, and the textile merge starts with reuse because we want to focus on the waste hierarchy.

It would sort for quality, first and foremost. After that, it could sort either by fiber type using technology like some of the equipment that exists today, for example, Fibersort technology by Valvan Baling Systems, it would create specific bail based on those end-market specifications, or it could sort in addition by other criteria, if there are RFID tags, brands have specific RFID tags. If brands want their own material back to sort by that or other emerging identification technologies.

[00:11:33] Liz: I love those ideas, that's fantastic. I really hope those happen, Marisa [laughs].

[00:11:38] Marisa: [laughs] I know, me too. The thing is it doesn't have to be a dedicated textile MRF, there are facilities like sorters or graders, who already have facilities in different geographies of the US. They either could incorporate some of these technologies, or we have charities like Goodwill, America's Thrift, and Salvation Army, who have sorting capacity now based on manual labor.

If they could expand a little bit, and include some of the Fibersort technology in there as well, we can capitalize on the infrastructure and the expertise that's already out there. We don't have to start from scratch, but it should be regional. Waste is a very local issue, if we had regional textile sorting facilities or sorting hubs that would probably be an ideal situation.

[00:12:35] Liz: Definitely. Now, are you seeing the more traditional haulers, and recyclers in the industry being interested in this?

[00:12:47] Marisa: There are some very interesting models on the collection side. One of them is a curbside recycling company called Simple Recycling, they do curbside pickup of source-separated textiles free of charge to both the municipality, and the resident. We have another company called Retriever, who has an app-based technology that allows residents to schedule door to door pickup of used clothing, they do electronics as well.

We have those kinds of models, I think there is a lot of room for traditional haulers to engage in the space. There's so much textile waste that's available for selection, recycling, and reuse instead of disposal.

Some of those technologies I just mentioned, for example, are at that light. It's either the service or scheduling technologies that they offer. They're looking to partner up with haulers, and people who have collection fleet, and collection staff available. I, definitely, do think there is opportunity in that space.

[00:14:17] Liz: Definitely. One thing that's come out of the pandemic is that consumers, of course, manufacturers too, want more transparency into their supply chains, are you seeing this as well?

[00:14:32] Marisa: Yes. Right now, on both sides, from the company, the brand, or the retailer perspective, also on the resident and the consumer perspective. There's not a whole lot of transparency into what happens when you either drop your clothing off at a local charity, thrift store, or you place it into a clothing collection bin, or you return it to the retailer in a collection container that they have.

It's hard to provide that transparency right now because it's a very complex network that the material travels through to reach their final end destinations. I think we have to be able to build a system that is transparent, offers that transparency. I think we'll get there through the combination of scalable systems, and also through the tracking technology that's evolving today whether that's RFID, blockchain, or the digital circular ID concept.

[00:15:44] Liz: That's good. I saw that you've spoken at FIT. Now, what do you think the next generation of fashion students think about fashion impact on the planet? Are they thinking about this stuff? Is the awareness there?

[00:15:58] Marisa: Yes. I think it is. At least, the students that I spoke with, and the designers that I speak to today. The training is starting to evolve on thinking about end of life, thinking about designing for recyclability, designing for durability, designing for reparability. As more and more students are learning this, going out, and entering the workforce we'll start seeing a shift, but it's also critical that the companies they go to work for are embracing it, paying attention to it, dedicating this R&D effort and time, funding to it. Otherwise, we're not going to be able to actualize that.

[00:16:50] Liz: That makes sense too. I know for this white paper you and RRS had it reviewed by a lot of different representatives in the fashion industry, and beyond. Can you talk a little bit about that process, and what they thought about this?

[00:17:06] Marisa: Yes, absolutely. We wanted to make sure that we were depicting the current state of reality accurately. Also, that the ideas and the gaps in the information that we were describing were accurate, and sound, really. We reached out to representatives from several different points along the recovery value chain to review it and weigh in.

We had reviewers from brands, and retailers, and advanced recycling technologies from some of the trade associations like the Secondary Materials and Recycled Textiles Association. That represents a lot of the sorter graders and mechanical recyclers. We had them all review it to make sure that they agreed with the description of the way we described the textile waste and recovery space as it stands today. Also, to bet our ideas against their expertise.

Talking about how do we close the gaps. So much of the devil is in the details, so, are we getting those details correct? Are we identifying the correct gaps? Is it the textile MRF actually what we need in order to-- it's like the linchpin in the system, to unlock the flow. Everyone was very helpful, pointed out areas where, "Oh, well, he didn't quite get this exactly right. Here's how you need to change it." All in all, it was a very fruitful and positive endeavor to engage with those stakeholders.

[00:19:06] Liz: I bet, and to know that you're on the right track and that you were presenting that properly. Your perspective passed forward made sense to them too, because they would be living it, right?

[00:19:21] Marisa: Right, exactly. Yes [laughs]. It was very important to us that we weren't just doing research and compiling this information just so it could be in a report and sit there. We wanted it to be actionable, we wanted it to provide helpful insights that help people make decisions in order to move things forward.

[00:19:42] Liz: That's awesome. I know that you had written in the report some statistics about just how quickly textile waste has grown compared to some in the other waste streams. Can you talk about that?

[00:19:54] Marisa: Yes, it's really astounding. If you take the US EPA Sustainable Materials Management Facts and Figures reports from 2000 through today, and you chart them and you just run the calculations, it's pretty flooring. Textile waste is, by far, the fastest-growing material category in the entire waste stream. For example, textiles increased almost 80% since 2000 just on a pure weight basis, whereas the entire overall waste stream only grew 10%.

Then, if you're looking on a per capita basis, it increased 50% per person as compared to a 5% decrease in the overall waste generation per capita. It just goes to show how quickly textile waste is growing compared to the other components of our waste stream. Just for comparison, plastics is a distant second on that. There is so much attention, programming, and funding going towards plastic which is deserving of all of that attention, but we also need to look at what's happening in textiles.

I'll also just point out, there is a really interesting nexus between plastics and textiles, because most of the majority of the fibers that go into textiles is polyester, and polyester is a plastic. It's derived from fossil fuels and, as RRS, we do a lot of work with consumer product companies and beverage companies. There's a lot of them who are saying, "Listen, we have these recycled content goals. These are PET goals. There's not enough supply right now, and the supply that we do have is funneling into our PET fiber because it's just an easier pathway for it to take".

They're coming to us saying, "How can we get either our PET back or how can we unlock new sources?" The textile industry is also saying, "We need more and more recycled polyester, recycled PET, because we need to meet our recycled content goals." Textile waste is one of the very obvious solutions. If we can keep textiles circulating within the textile industry, we can keep [unintelligible 00:22:44] PET bottles circulating within the beverage industry and have the closed-loop systems, then that would be the ideal solution.

But to do that, we need to establish the infrastructure and the processes to be able to collect textiles and mass sort them to specifications. Pre-process them for the recyclers, and then give the recyclers the security in knowing that they can rely on feedstock and invest in the infrastructure that they need to develop.

[00:23:20] Liz: It's audacious, but it's doable.

[00:23:23] Marisa: Absolutely doable. It's definitely ambitious, but it is absolutely doable and it's critical that we do it. It's going to create more resilient supply chain for the textile industry, certainly, and it has economic value. Right now we're just throwing away textiles that are literally feedstock for supply chains. I think the value proposition and the business case are there, we just need to make it abundantly clear to everybody that it is there.

[00:23:59] Liz: Absolutely. Some of the inputs why that has risen so much, is it fast fashion? What do you attribute that to?

[00:24:08] Marisa: Yes, fast fashion definitely is a contributing factor. I don't think necessarily we can point fingers and blame them for everything. I think that there aren't solutions right now to collect, and sort, and recycle textiles, so the lack of infrastructure is also another reason. Also, consumer behavior. 85% of the textiles that we generate are disposed of right now.

There's a long way we could go in each and every person's behavior to reuse or recycle those textiles instead, so I think there are several underlying reasons for it, not the least of which is fast fashion, that's definitely a factor, but I think it's more than just one thing.

[00:25:13] Liz: Definitely. I know Adam Minter in his book Secondhand, one of his bits of advice to the industry was what you were saying Marisa. Have tighter relationships with the donation centers, really tap that expertise and see where that takes us. Because he thinks that was a bit of a gold mine.

[00:25:37] Marisa: Yes, definitely. They have decades, and decades, and decades of experience collecting and sorting textiles. You talk to some of the sorter graders and they can just pick up a material and, just by feeling it, tell you the fiber composition of it with relative accuracy. They know inside and out the current pathways that exist and we need to leverage those, it has to be part of any solution moving forward. They have to be scaled, also.

There's a lot of room for growth within the existing recovery pathways. It's not just all about the chemical recycling. It has to really be preserving the embedded energy of the product first and foremost, so if it can just be reused as is, that's the pathway it should take if it can be repaired through someone like The Renewal Workshop, and that's the pathway we need to take. If it can go to a cascading use like rag, or shoddy, then we should do that because that offsets the need for virgin feedstock in the production of rags and shoddy.

Then, if it can be recycled either mechanically or chemically and back into a fiber, then that opens up a whole new world of possibilities for the industry. I think there's definitely a lot to be said for leveraging the expertise and the activities that are in existence today and scaling them to be part and parcel of a larger solution.

[00:27:24] Liz: Do you think policy plays a role?

[00:27:26] Marisa: Yes, policy always plays a role. I think when it comes to policy, the US is a very market-driven economy, but there's definitely is a role for policy. Exactly what kind of policy remains to be seen. It could be an incentive for diverting textiles or a disincentive for disposing of them. It could be a policy that supports recycling market development or it could be a policy that looks more like extended producer responsibility.

One of the important roles of policy is that it creates an even playing field. We've heard a lot from the brands and retailers and industry stakeholders that we've spoken to that role that policy can play leveling the playing field would be an important one.

The textile industry is not one that traditionally has allocated-- they don't have huge budgets for R&D -Research and Development- like some other industries may have, so it's really hard for them to invest a lot of money into testing, piloting, and scaling these recovery system ideas. But if there were a policy that helped level the playing field and you could leverage this collective investment, I think that's something that could be really helpful. That sort of collective investment is missing right now.

[00:29:21] Liz: Definitely. On another note, do you think some of the emerging chemical recycling technology has legs?

[00:29:31] Marisa: I do. There's a long way to go before we can commercialize those technologies, but I do think they hold a lot of promise. It's really one of the only ways right now that we can envision extracting value from some of those harder to recycle parts of the waste stream. Obviously, with textiles specifically, there's a really big role in unlocking access to that polyester that's ending up in landfill right now, and also the cotton.

I really do think there's a significant role that these technologies are going to play. I have confidence that they are viable and feasible. In our marketplace, there are gaps in the data right now and it's a little bit of a chicken or egg situation, they're not going to invest in building that infrastructure until they have reliable sources of supply. They also need to have those off-take agreements from the supply chain for the recycled feedstock that they're creating.

Whether that's an [unintelligible 00:30:54] pellet or a cellulosic fiber, they need both those assurances on either side of their business in order to feel comfortable moving forward. But I definitely see them as part of the solution.

[00:31:11] Liz: Right. What do you think is next for waste recycling and organic?

[00:31:15] Marisa: I think collaboration and research is next. At least in the textile space. When we're talking larger waste recycling organics, I think textiles is the next frontier. I think that people are really starting to pay attention to it and really starting to give the attention that's needed and the serious attention to move it forward.

[00:31:41] Liz: That's awesome. Good. Marisa, you've accomplished so much already in your career, what advice do you have for young professionals entering the industry like you once did?

[00:31:51] Marisa: Yes, I would say you have to have fun with it, you have to have a passion for what you're doing. You need to believe in the value of managing our waste systems appropriately, and diverting waste, and expanding options for recovery. Just learn about other things that are going on, learn where the gaps are, learn where there could be synergies and network.

[00:32:19] Liz: I think that's great advice for any industry, really, about collaboration, that you said previously too, and passion. I love all of that. It really comes through in everything that you're doing. Is there anything else you want to share before I let you go? I know you're a busy woman.

[00:32:33] Marisa: No, I think that's it. I'm looking very forward to having the white paper released and seeing what conversations it's able to support and launch. I'm looking very forward to the WasteExpo conference this year.

[00:32:53] Liz: Maybe you could tell us about your session at WasteExpo together online. How's that looking?

[00:33:00] Marisa: It's looking really great. We've got some good speakers lined up. We're going to be joined by Nicole Bassett from The Renewal Workshop, Rachel Kibby from Retriever, Hilde Van Duijn from Circle Economy, and Peter Majeranowski from Tyton BioSciences. We've got a panel that really can speak to all the different points along the recovery value chain, and we're hoping to have a very active conversation about how we can each play a role in filling the gaps that currently exist and moving the system forward.

[00:33:43] Liz: I can't wait for that, it's going to be great. What a blockbuster panel you put together. Thank you for that, we look forward to seeing it.

[00:33:51] Marisa: Great, thank you.

[00:33:52] Liz: Where can people download the white paper and learn more about your work? If you want to share the URL for RRS, or a twitter handle, or anything like that.

[00:34:01] Marisa: Yes. You can go to and the paper will be available for download on the RRS website.

[00:34:09] Liz: Awesome. Marisa, this has been so great catching up with you, seeing how you're doing and the great work that you're doing. Everyone download the white paper, you're going to be pleasantly surprised of all the details and information that went into this. Amazing work, Marisa, you and your team. Thank you so much.

[00:34:29] Marisa: Thank you, Liz. I really appreciate you taking the time to talk about textiles with me today.

[00:34:35] Liz: It's been great. We will catch up with you soon, I'm sure. Look forward to seeing you at WasteExpo together online.

[00:34:41] Marisa: Great, so do I.

[00:34:42] Liz: All right. Thanks, Marisa. Talk to you soon.

[00:34:44] Marisa: Thanks. Bye.


Need to Know

Evian Introduces Label-Free Bottle

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Evian, the France-based bottled water company, is introducing a new bottle that has no label. This effort is part of the brand’s desire to become fully circular by 2025—and addresses the issue that, while most labels are technically recyclable, many recycling facilities either can’t or don’t process them.

The new bottle is made from 100% recycled plastic, with the exception of the cap. The Evian logo and other details are carved into the bottle itself during the production process.

“It took almost two years for us to develop this innovation,” notes Shweta Harit, global brand vice president at Evian. The company had to ensure that the packaging met quality and safety standards.

Evian’s label-free bottles will be distributed in select hotels, restaurants, and hospitality venues, and sees it as “a sustainable solution for e-commerce, where there’s no need for barcode labeling.”

View the original article here.

Need to Know

Photographer Depicts People Lying in Their Garbage

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A Southern California photographer has come up with a peculiar way to highlight the amount of waste Americans generate: He photographs people lying amid a week’s worth of their trash.

Some of the subjects depicted by photographer Gregg Segal in his series “7 Days of Garbage” are his friends and neighbors. Others are relative strangers. Some volunteered for the project. Others were paid for their participation.

Segal says he strives to photograph people from varied socioeconomic backgrounds for the series, and that some of his subjects admit they’ve “edited” their garbage. That is, they haven’t necessarily brought to their shoot every single piece of the garbage they’ve generated in a week’s time.

The point of the series is to drive home the fact that U.S. citizens continue to produce huge amounts of waste. According to the EPA, the average American generates in excess of 4 pounds of garbage daily — more than twice the amount generated in 1960, and 50% more than the quantity generated by people in Western Europe.

Read the original article here.

Need to Know

Diageo Collaborates with Pilot Lite to Create Sustainable Packaging

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Alcohol conglomerate Diageo and venture management company Pilot Lite are partnering to create sustainable packaging for a myriad of consumer goods products. The new company named Pulpex Limited, will specialize in plastic-free bottles made from sustainably sourced pulp.

Johnnie Walker whisky will be the first product that will be sold in the new bottles. The new whiskey bottles are expected to be in stores next year.

“We are constantly striving to push the boundaries within sustainable packaging, and this bottle has the potential to be truly groundbreaking,” said Diageo chief sustainability officer Ewan Andrew in a statement. “It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”

The new company has also developed a partner consortium with consumer goods companies like Unilever and PepsiCo for the packaging to be used more broadly.

Diageo recently announced its first carbon neutral distillery in Kentucky, which will distill Bulleit Bourbon. The facility will be powered by 100 percent renewable energy.

Read the original story here.

Need to Know

Garnier to Cease Using Virgin Plastic in Packaging


Garnier is ending the use of virgin plastic in its packaging, a move that the cosmetic manufacturer says will reduce the amount of virgin plastic being produced annually by 37,000 metric tons.

The company’s cessation of virgin plastic is part of an overall plan to make all of its packaging 100% recyclable, reusable or compostable by 2025.

In addition, Garnier has partnered with two non-government organizations, the Ocean Conservancy and Plastics for Change, in initiatives aimed at helping reduce the environmental impact of plastic pollution.

Garnier, a subsidiary of the French cosmetics manufacturer L’Oreal, makes hair care and skin care products.

Read the original article here.

Can Ash Be Transformed from Waste to Desired Commodity?


Of the hundreds of millions of tons of materials burned at U.S. waste-to-energy plants, about 20% remains as residual ash, taking up landfill space and ratcheting up disposal costs.

Some in the industry are looking to transform municipal solid waste ash from a drain on their operations and bottom lines to a high-demand commody. A central focus has been exploring the incorporation of ash in cement mixes and road materials. But there have been barriers, two big ones being product performance and the potential environmental risks associated with this approach.

A few industry participants may be getting closer to the holy grail, with their goal being to produce viable products at commercial scale.

A Florida municipality has proven that MSW ash works well in aggregate for small road applications, but has been challenged to convince engineers and contractors it will hold up to Department of Transportation standards.

Another group of Florida researchers are looking at a process involving a kiln that produces an ash-amended product comparable to Portland cement.

Perhaps the group closest to breaking into markets at commercial scale is Covanta, which launched a plant in 2015 with this aspiration in mind. Covanta has since figured out how to make several products incorporating ash at the plant, leveraging what it calls its “total ash processing system.”

With this system, Covanta, which has a solid presence throughout North America, would landfill less than 10% of its ash. And company officials say they hope to get that figure down to zero. The technology cleans and separates ash into components to make a high-grade offtake to incorporate into asphalt and concrete products.

“We have a lot of ash: 5 million tons a year,” says Steve Bossotti, senior vice president of Covanta Metals Management. “This is our first full-scale plant, and in the first year it will take 400,000 tons and turn it into reusable aggregates, while also recovering more metal than we were already recycling. If proven out, we hope to replicate the technology to avoid landfilling while providing more sustainable materials to recycle and reuse for different manufacturing applications.”

Some have tried using raw ash and have run into problems — a major one being the presence of metals.

“We found a way around this by getting metal to a micron level, which allows us to make aggregate that’s metal free and can be reused in asphalt, and a product that will go in cement kilns to make concrete,” says Bossotti.

The small metal size will go to the company’s existing aluminum and copper smelters. The aggregate left after metals are extracted will go to asphalt and concrete manufacturers.

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Covanta has secured letters of intent with a few such businesses after having spent several years fine-tuning the technology. It entails a three-step process:

  1. Processing different grades or particle sizes of metals.
  2. Separating each grade by density or weight.
  3. Further refining the aggregate to extract aluminum.

What’s in it for the aggregate guys? Currently, many pay to mine for virgin sand. But the new technology will give them an alternative whereby they can replace 50% of the sand in concrete mix with manufactured sand derived from ash. As a result, Bossotti says, aggregate producers will save money, and Covanta will make money on a material that it previously had to pay to send to landfills.

An additional benefit for some operations will be an easier route to compliance.

“Some states are beginning to restrict the mining of sand,” Bossotti says. “But we are not digging more holes in the ground, so there will be less need for mining.”

In 2014, the solid waste department in Pasco County, Florida, undertook a pilot project that entailed processing and screening ash from its WTE plant for use as construction material.

The department produced three sections of road at its site that incorporated ash in three different materials: concrete, asphalt, and road subbase. After finding no impact on groundwater in 14 monitoring wells over several years, the agency has looked to expand to other applications. But it has had a hard time getting material specifications that engineers and contractors feel comfortable with, showing that it is DOT-quality aggregate.

“Moving from smaller projects to larger ones requires more testing and gathering more data,” says Justin Roessler, assistant solid waste director for Pasco County’s Public Infrastructure Branch. “We’ve done access roads on our site, and it has worked well. But, again, it’s about long-term proof of concept and data to support wide use applications with more traffic like arterial roads.”

But Roessler says he’s buoyed by the fact that his group has been working with DOT to develop specifications. “I think that would give everyone great confidence,” he says.

Roessler says that he hopes by the end of the year to have a larger project lined up to do a higher-traffic road.

Linda Monroy, a PhD engineer in training in the solid waste division in Lee County, Florida, has been involved in exploring the feasibility of placing ash along with other raw materials into a kiln to make cement that goes into concrete.

Monroy has done research involving collecting ash from different facilities in Florida and studying their chemical characteristics to assess how much could be put in a kiln along with the other raw materials. Her team also did a cost analysis to assess the benefits for cement manufacturers and ash generators.

The team found that all ash samples could potentially form a viable cement clinker, but the amount of ash in the raw mix would be limited.

On the cost end, they found that the process was not feasible in one scenario in which the closest cement kiln was 143 miles away. But at a second facility within 62 miles of a kiln, the use of ash could save $1.70 per ton of cement clinker produced, says Monroy.

She figures that beneficial MSW ash use projects could appeal to more landfill operators and other solid waste professionals.

“We are always looking for ways to optimize landfill operations and maximize capacity,” Monroy says. “New ways to recycle MSW incineration ash can tackle both of these by reducing the amount of ash that needs to be managed at the landfill. Working alongside the cement industry can give us another option to manage part of the ash in an environmentally and financially sound manner.”