Last week, the National Waste & Recycling Association (NWRA) joined the Road to Zero Coalition, an effort led by the National Safety Council in partnership with the U.S. Department of Transportation to end road fatalities by 2050.

“NWRA is committed to making our industry safer. Our member companies have been diligent in providing advanced safety training for drivers and those who hop-off the trucks to make collections. We are pleased to join the Road to Zero Coalition and look forward to working with our coalition partners to make our roads safer,” said Darrell Smith, NWRA president and CEO, in a statement.

According to the National Safety Council, the Road to Zero Coalition, in a report written by the RAND Corporation, a nonprofit, nonpartisan research institution, identified three main initiatives to reduce roadway fatalities:

“We demand 100 percent safe operations in aviation, marine, pipeline, rail and transit; we should cultivate a corresponding societal demand for safe roads,” said Deborah A.P. Hersman, NSC president and CEO, in a statement. “With these three guidelines, everyone can do something to reduce fatalities on the roadway. Getting to zero fatalities is not impossible—it just hasn’t been done yet.”