In less than a week, Walmart collected more than a million car seats, which will be taken apart and recycled via TerraCycle.
Last month, national retailer Walmart and global waste collection and recycling company TerraCycle partnered to launch the Walmart Car Seat Recycling Event in nearly 4,000 Walmart stores across the U.S.
Originally planned to span two weeks, the Bentonville, Ark.-based retailer reached capacity for the program early. According to Erin Hulliberger, director of corporate communications for Walmart, the company collected more than a million car seats in less than a week. Those seats will be recycled through Trenton, N.J.-based TerraCycle, diverting each component from the landfill.
The consumer appeal of the program was not just recycling the old, used car seats. Customers who traded in the seats received a $30 Walmart gift card that could be used in store or online. Each household was limited to two trade-ins.