Talking Rain Beverage Company, the makers of Sparkling Ice, Sparkling Ice Plus Caffeine and Talking Rain Waters, announced that it has joined The Recycling Partnership, the leading environmental nonprofit improving how America recycles and catalyzing a system change from a make-waste economy to a circular economy.

Talking Rain’s collaboration with The Recycling Partnership is the next step in its commitment to sustainability and will promote consumer recycling education and increase the availability—and capture of—quality recyclables.

The Recycling Partnership said it is the only organization in the United States that engages the full recycling supply chain, from the corporations that manufacture products and packaging to local governments charged with recycling to industry end-markets, haulers, material recovery facilities and converters. Talking Rain is among a growing list of 46 organizations that fund The Recycling Partnership.

“We are delighted to have Talking Rain join The Recycling Partnership to support our mission to lead the U.S. recycling system down a pathway to circularity where recyclability is considered from the design of a product through education and access to recycling at the curb and all the way back to a product being remade into a new one,” said Keefe Harrison, CEO of The Recycling Partnership, in a statement. “We are all in this bin together, and the investment by Talking Rain helps us educate Americans about what is and isn’t recyclable to help them recycle more, better. Decreasing consumer confusion and increasing access to recycling moves us one giant step closer to creating a system where the use of virgin resources is minimized, and materials are recycled over and over again.”

Collaboration with The Recycling Partnership will spur Talking Rain’s sustainability goals, which include educating consumers about the recyclability of its products and sending more quality recyclables back into the circular economy, to utilize as recycled content in its own packaging. Currently, 100 percent of all Talking Rain’s packaging is recyclable (cans, bottles, caps, labels, wraps and corrugate trays).

Additionally, all Talking Rain packaging produced in 2020 will be updated to educate consumers on how to recycle. Talking Rain will commit 25 percent of its direct-to-consumer communications in 2020 to drive awareness around the recyclability of its packaging and how consumers should best recycle it. Talking Rain supports the American Beverage Association’s #EveryBottleBack initiative and seeks to ensure all its bottles and cans are recycled so the plastic and aluminum can be re-used instead of obtaining them from new sources.

In 2019, Talking Rain saved 100,000 pounds of plastic by making thinner labels on its bottles, which went from 1.5 millimeters to 1.4 millimeter in thickness. The brand also saved 250,000 gallons of water through water reduction efforts at its campus in Preston, Wash., by implementing waterless urinals, sensor faucets in bathrooms, and a new water main.

“As a beverage company we take our sustainability goals very seriously and are dedicated to continuing to educate consumers on the importance of recycling and protecting the environment,” said Chris Hall, Talking Rain CEO, in a statement. “We’re thrilled to be taking the next step in our commitment through our collaboration with The Recycling Partnership, which raises awareness around the importance of sustainability across the globe.”